Opinion

“Nigeria becomes first country to ban white models in adverts” Following the announcement of the ban on the use of foreign models and voice-over artists in any advertisement targeted or exposed in the Nigerian advertising space with…

Some years ago, opportunities to emerge as ambassadors or influencers for high-ranking brands were limited to artists, athletes, actors, and celebrities that made waves as public figures. They were the ones most endearing to people…

It's the 'Japa' season and a lot of businesses are beginning to feel the impact of this on their operations. The integrated marketing communication industry is not immune to this. In fact, the advertising sector is more severely…

Agriculture is one thing that had a primary role in human evolution throughout history. Before agriculture became prevalent, human beings were hunters and gatherers and had to toil for survival. Human beings began to utilize…

Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low. It may feel counterintuitive for marketers even to consider increasing spend in…

17th century French mystic, Nostradamus is famously known as 'The Man Who Saw Tomorrow' for his many predictions about the future. Sherif Akinpelu, a Deputy Director of Strategy & Planning for SPV Communications may also be called the…

Bandits in Northern Nigeria. Last Wednesday, Consternation buzzed across all media platforms in the country when some media organisations revealed that they have received memos ordering each of them to pay N5 million fine for some…

Nigeria is among the poorest performing nations in Nigeria when ranked on the Environmental Performance Index (EPI). The country scored 28.32 out of 100, ranking 168 of 180 countries in the 2022 EPI. The statistics are according to the…

First of all, let's pack the definition of 'political' so we are on the same page in this article. I am of the opinion that any entity whose opinions or decisions change for the purpose of self preservation, when contexts vary is a…

From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is…