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Opinion
5 Platforms Marketers Across The Globe Are Guilty Of Overusing
By Janice Tan
Marketers globally have identified Instagram as their preferred platform to target consumers, according to Kantar's latest Media Reactions 2022. Google rose one spot to come in second followed by YouTube and TikTok.…
Keeping The Challenge Of Youth Empowerment At The Front Burner
When former American President, Franklin Delano Roosevelt said “We can’t always build the future for our youth, but we can build our youth for the future”, he knew clearly that the future would always be controlled by those who were…
2023 General Elections: Another Time for Politicians to Seduce Electorates
As the flood of campaigns targeted for the forthcoming 2023 General Elections are about to be unleashed in the next couple of days, Mr. Segun Mcmedal who is the immediate past Chairman of the Lagos Chapter of the NIPR, gives an insight on…
Africa’s Impact-Washing Problem & Why Your Business Might Be Guilty
Green-washing and blue-washing are terms that have come to be known in sustainability and impact reports, no thanks to some organisations' penchant for giving false impression or information on their environmental responsibility. In this…
3 Ways Programmatic Is Shaping The Future Of Brand Marketing
By Mark Bucknell
Brand marketing is undergoing a revolution spurred by advances in programmatic capabilities in TV, audio, and out-of-home (OOH). Without losing any of the benefits of these big impact channels brands are now able to…
Nigeria’s Ban Of Foreign Models: Knocks For Times Of London On Misleading, Racist Story
“Nigeria becomes first country to ban white models in adverts”
Following the announcement of the ban on the use of foreign models and voice-over artists in any advertisement targeted or exposed in the Nigerian advertising space with…
First BBNaija Level-Up Disqualification: Brand Influencer Grooming Strategy Gone Awry?
Some years ago, opportunities to emerge as ambassadors or influencers for high-ranking brands were limited to artists, athletes, actors, and celebrities that made waves as public figures. They were the ones most endearing to people…
A Different Perspective To Workforce Migration, The Brain Drain Or “Japa” Phenomenon
It's the 'Japa' season and a lot of businesses are beginning to feel the impact of this on their operations. The integrated marketing communication industry is not immune to this. In fact, the advertising sector is more severely…
Feeding With The Future In Mind: The Nestle Example
Agriculture is one thing that had a primary role in human evolution throughout history. Before agriculture became prevalent, human beings were hunters and gatherers and had to toil for survival.
Human beings began to utilize…
How Marketers Can Optimise Spend To Deliver A 50% Uplift In ROI
Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low.
It may feel counterintuitive for marketers even to consider increasing spend in…