Opinion

Balaji Vaidyanathan is an award-winning and accomplished global marketing leader with over 20 years of experience driving ground-breaking integrated marketing campaigns and strategic initiatives, leading from the front to build and…

Most analysts would readily agree that 2022 has been one of the most challenging years for most marketing practitioners. Interestingly, so many actions, reports, incidents, trends, and activities have created a lot of…

By Margaret Wise As we close out 2022, sales and marketing teams everywhere are evaluating the year's performance. They're looking at what lies ahead and crafting new strategies to appeal to buyers and boost…

The Christmas/New Year season is usually one of the biggest marketing windows globally. It is expected to always possess that aura that makes merchandising propitious. It is common knowledge that the period is often characterised by a…

The introduction of social media platforms such as YouTube, Twitter, Facebook, Instagram, TikTok and Snapchat has helped transformed the way businesses communicate and connect with their audiences. The social media surge has…

Tech companies are crumbling, social media is shuddering … what should marketers make of it all? As part of our Globalization Deep Dive, Kelp Data’s Shann Biglione explains. I bet you none of your marketing trends for 2021 and 2022…

The repetition of the same act and expecting different results is said to be a sign of insanity. Expecting a different outcome when the input is the same is ridiculous. Worse still, when we do the same thing over again and don’t know…

Data can save the planet, but how? There are efforts underway across the business world, in boardrooms and across supply chains to ensure the destructive impact of high carbon-emitting corporate activity is being reduced. At…

Queen Elizabeth II became queen of Great Britain and Northern Ireland on 6 February 1952 after the death of her father, King George VI 1952. She was not just the Queen of England, she was also the symbol of an enduring monarchy, that…

Just as we thought we were entering the greener pastures of a post-pandemic world, economists are sounding the alarm on a possible recession. As a parent, I worry. As a consumer, I share the frustration of higher prices at the gas pump…