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Opinion
Three Seismic Shifts That Will Have Marketers Rethinking 2023
Tech companies are crumbling, social media is shuddering … what should marketers make of it all? As part of our Globalization Deep Dive, Kelp Data’s Shann Biglione explains.
I bet you none of your marketing trends for 2021 and 2022…
Auditing Brand Media Performance: Public Relations Agency Or Media Intelligence Specialist
The repetition of the same act and expecting different results is said to be a sign of insanity. Expecting a different outcome when the input is the same is ridiculous. Worse still, when we do the same thing over again and don’t know…
How Data Can Save The Planet: Sustainability And The Business Plan
Data can save the planet, but how? There are efforts underway across the business world, in boardrooms and across supply chains to ensure the destructive impact of high carbon-emitting corporate activity is being reduced.
At…
Elizabeth II: Seven Successful Decades Of An Iconic Brand
Queen Elizabeth II became queen of Great Britain and Northern Ireland on 6 February 1952 after the death of her father, King George VI 1952. She was not just the Queen of England, she was also the symbol of an enduring monarchy, that…
Why Maintaining Marketing Spend is The Most Strategic Path Through Tough Economic Times
Just as we thought we were entering the greener pastures of a post-pandemic world, economists are sounding the alarm on a possible recession. As a parent, I worry. As a consumer, I share the frustration of higher prices at the gas pump…
5 Platforms Marketers Across The Globe Are Guilty Of Overusing
By Janice Tan
Marketers globally have identified Instagram as their preferred platform to target consumers, according to Kantar's latest Media Reactions 2022. Google rose one spot to come in second followed by YouTube and TikTok.…
Keeping The Challenge Of Youth Empowerment At The Front Burner
When former American President, Franklin Delano Roosevelt said “We can’t always build the future for our youth, but we can build our youth for the future”, he knew clearly that the future would always be controlled by those who were…
2023 General Elections: Another Time for Politicians to Seduce Electorates
As the flood of campaigns targeted for the forthcoming 2023 General Elections are about to be unleashed in the next couple of days, Mr. Segun Mcmedal who is the immediate past Chairman of the Lagos Chapter of the NIPR, gives an insight on…
Africa’s Impact-Washing Problem & Why Your Business Might Be Guilty
Green-washing and blue-washing are terms that have come to be known in sustainability and impact reports, no thanks to some organisations' penchant for giving false impression or information on their environmental responsibility. In this…
3 Ways Programmatic Is Shaping The Future Of Brand Marketing
By Mark Bucknell
Brand marketing is undergoing a revolution spurred by advances in programmatic capabilities in TV, audio, and out-of-home (OOH). Without losing any of the benefits of these big impact channels brands are now able to…