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Opinion
AI And The Future Of Marketing In Nigeria
Dare Kafar
By Dare Kafar
ChatGPT generated buzz and gained media attention last month. On LinkedIn, there was either a post about the potential threats or not of ChatGPT to the jobs of marketing professionals or artificial…
10 Trends That Will Shape PR In 2023
Word PR on newspaper
There are growing factors from artificial intelligence to data, technology, and storytelling that have consistently influenced public relations in the past years.
However, 2023 won’t be different as these trends…
King Pele: When A Preternatural Sports Brand Takes A Bow
Pele
The procession of his casket in Santos, Brazil that culminated in his final rest last Tuesday symbolised the final chapter of the world’s biggest personality brand in soccer.
It was a final that started with his demise on…
Fido Dido: Can This Mascot Take 7up’s Audience Engagement To A New Level In 2023?
If you can recall, how many times have you seen animations or unique characters that you could recognize and immediately associate with any brand? Your list might include the Michelin man, Tony the tiger of Kellogg’s cereal, Mickey…
Top IMC Industry Issues That Rocked 2022 (2)
In the first part of this story, we examined some actions, reports, incidents, trends, and activities that created notable disruptions in 2022. Those issues collectively made 2022 both challenging and exciting in the history of…
Don’t Let MarTech Mar Your Creativity-Expert
Balaji Vaidyanathan is an award-winning and accomplished global marketing leader with over 20 years of experience driving ground-breaking integrated marketing campaigns and strategic initiatives, leading from the front to build and…
Top IMC Industry Issues That Rocked 2022 (1)
Most analysts would readily agree that 2022 has been one of the most challenging years for most marketing practitioners. Interestingly, so many actions, reports, incidents, trends, and activities have created a lot of…
5 Trends To Watch Out For in Sales & Marketing In 2023
By Margaret Wise
As we close out 2022, sales and marketing teams everywhere are evaluating the year's performance. They're looking at what lies ahead and crafting new strategies to appeal to buyers and boost…
Christmas/ New Year Market: Less Jingles Over Scorching Economic Impact
The Christmas/New Year season is usually one of the biggest marketing windows globally. It is expected to always possess that aura that makes merchandising propitious. It is common knowledge that the period is often characterised by a…
Managing Media Relations In This Social Media Era
The introduction of social media platforms such as YouTube, Twitter, Facebook, Instagram, TikTok and Snapchat has helped transformed the way businesses communicate and connect with their audiences.
The social media surge has…