Browsing Category
Opinion
How Tinubu Used Greene’s Principles Of 48 Laws Of Power For Maximum Result
Nigeria’s President-Elect, Bola Ahmed Tinubu
In political marketing, The 48 Laws of Power authored by Robert Greene is the definitive manual for anyone interested in gaining power or defending against ultimate control. It’s the bastard…
How Nigeria’s Youth Participation Campaign Swept Banky W For Breakfast
To enhance the success and consistency of any meaningful public programme, the ability to forge an emotional connection with young people is critical. Especially if you want to establish a Tsunami of super-charged enthusiasm and fierce…
How Not To Write Rebuttals
Segun McMedal
For years, I've suppressed my reservations over the structure, wording, and choice of words used in writing rebuttals in the public domain. However, I couldn’t resist writing about the recent one involving the Supreme…
10 Strategies For Scaling B2B Marketing
Rotimi Ogunwede is the Chief Marketing Officer, Global Head of Strategy & Expansion for Patricia Technologies, where he is leading and driving strategic and innovative marketing & sales activities through partnerships and…
For The Love Of The PR Profession
Most people think public relations is about glamour. Wrong!
The job of a PR professional is to profile organisations and individuals, promote their products, ideas, or initiatives and defend them from attack.
Good PR pros spend…
AI And The Future Of Marketing In Nigeria
Dare Kafar
By Dare Kafar
ChatGPT generated buzz and gained media attention last month. On LinkedIn, there was either a post about the potential threats or not of ChatGPT to the jobs of marketing professionals or artificial…
10 Trends That Will Shape PR In 2023
Word PR on newspaper
There are growing factors from artificial intelligence to data, technology, and storytelling that have consistently influenced public relations in the past years.
However, 2023 won’t be different as these trends…
King Pele: When A Preternatural Sports Brand Takes A Bow
Pele
The procession of his casket in Santos, Brazil that culminated in his final rest last Tuesday symbolised the final chapter of the world’s biggest personality brand in soccer.
It was a final that started with his demise on…
Fido Dido: Can This Mascot Take 7up’s Audience Engagement To A New Level In 2023?
If you can recall, how many times have you seen animations or unique characters that you could recognize and immediately associate with any brand? Your list might include the Michelin man, Tony the tiger of Kellogg’s cereal, Mickey…
Top IMC Industry Issues That Rocked 2022 (2)
In the first part of this story, we examined some actions, reports, incidents, trends, and activities that created notable disruptions in 2022. Those issues collectively made 2022 both challenging and exciting in the history of…