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Opinion
Puzzles From Broda Shaggi’s Jumbo Pay And ARCON’s Battleline On Pre-Exposure Approvals
In 1925, when an English preacher, Frederick Lewis Donaldson released the list of Seven Deadly Sins made globally popular by Indian leader, Mohatma Gandhi, many scholars, and analysts were…
RAMADAN: Will Brands Ever Harness This Marketing Window With Passion?
The 2023 Ramadan fast began last Thursday, March 23, 2023, in Nigeria and most other parts of the Muslim world.
This yearly activity of fasting and prayers always begins with the official announcement by the Sultanate Council in…
Top Female-Centric Fintech Brands In Nigeria (1)
In the last ten or fifteen years, the Nigerian fintech industry has witnessed significant growth, with female-centric startups pushing gradually to the forefront of this development. The female-focused fintech brands…
20 Jobs In IMC Industry ChatGPT Will Take Over
By ChatGPT
In recent years, technological advancements have led to a significant shift in the job market, especially in the marketing communications industry. With the advent of automation and artificial intelligence (AI), certain…
Liverpool’s ‘7-Up’ sparkling Display & The Magic Of Brand Association
Sometimes opportunities can land on your laps when you least expect them. When the much-touted English Premier League (EPL) star match of last Sunday between Manchester United and Liverpool began, the least anyone expected was a close,…
How Tinubu Used Greene’s Principles Of 48 Laws Of Power For Maximum Result
Nigeria’s President-Elect, Bola Ahmed Tinubu
In political marketing, The 48 Laws of Power authored by Robert Greene is the definitive manual for anyone interested in gaining power or defending against ultimate control. It’s the bastard…
How Nigeria’s Youth Participation Campaign Swept Banky W For Breakfast
To enhance the success and consistency of any meaningful public programme, the ability to forge an emotional connection with young people is critical. Especially if you want to establish a Tsunami of super-charged enthusiasm and fierce…
How Not To Write Rebuttals
Segun McMedal
For years, I've suppressed my reservations over the structure, wording, and choice of words used in writing rebuttals in the public domain. However, I couldn’t resist writing about the recent one involving the Supreme…
10 Strategies For Scaling B2B Marketing
Rotimi Ogunwede is the Chief Marketing Officer, Global Head of Strategy & Expansion for Patricia Technologies, where he is leading and driving strategic and innovative marketing & sales activities through partnerships and…
For The Love Of The PR Profession
Most people think public relations is about glamour. Wrong!
The job of a PR professional is to profile organisations and individuals, promote their products, ideas, or initiatives and defend them from attack.
Good PR pros spend…