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Opinion
2023 WCID: Inspirational Calls To Grow Creativity Resonate Across Africa
On Friday, 21 April, World Creativity and Innovation Day(WCID) was celebrated globally. Although Nigeria was not at the forefront in this year’s celebration, activities to mark this special UN day in 2023 was handled…
Nestlé: Where Commitment To Green Economy Is A Global Teamwork
When James Cash Penney Jr, an American businessman and entrepreneur who founded the JCPenney stores in 1902 declared that “The best teamwork comes from men who are working independently toward one goal in unison”, he probably had…
AAAN @ 50: Leading Lights That Sustained Advertising In The Last Fifty Years (1)
In the last 50 years, advertising practice in Nigeria has undergone a significant transformation. The industry has grown from a small, nascent industry into a thriving, creative, and innovative one, with contributions from a plethora…
Nigerian Fintech Brands That Dominated Fundraising In 2022 (1)
In terms of funding, 2022 was generally a satisfying one for the Nigerian tech ecosystem as venture capitalists continue to pump money into startups in the country more than any of its counterparts on the continent even though it was…
2023 Elections, Cancel Culture & The Dawn Of A New Type Of Consumer In Nigeria
Olusesan Ogunyooye is the Head of Brands, Communications & Product Launches for AXA Mansard Insurance Plc. In this captivating piece, he explores the new era of the new piece, he explores the new era of the post-election Nigerian…
Puzzles From Broda Shaggi’s Jumbo Pay And ARCON’s Battleline On Pre-Exposure Approvals
In 1925, when an English preacher, Frederick Lewis Donaldson released the list of Seven Deadly Sins made globally popular by Indian leader, Mohatma Gandhi, many scholars, and analysts were…
RAMADAN: Will Brands Ever Harness This Marketing Window With Passion?
The 2023 Ramadan fast began last Thursday, March 23, 2023, in Nigeria and most other parts of the Muslim world.
This yearly activity of fasting and prayers always begins with the official announcement by the Sultanate Council in…
Top Female-Centric Fintech Brands In Nigeria (1)
In the last ten or fifteen years, the Nigerian fintech industry has witnessed significant growth, with female-centric startups pushing gradually to the forefront of this development. The female-focused fintech brands…
20 Jobs In IMC Industry ChatGPT Will Take Over
By ChatGPT
In recent years, technological advancements have led to a significant shift in the job market, especially in the marketing communications industry. With the advent of automation and artificial intelligence (AI), certain…
Liverpool’s ‘7-Up’ sparkling Display & The Magic Of Brand Association
Sometimes opportunities can land on your laps when you least expect them. When the much-touted English Premier League (EPL) star match of last Sunday between Manchester United and Liverpool began, the least anyone expected was a close,…