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Opinion
Power Of Why: The Baci Win!
By Bolaji Junaid
In our fast-paced and ever-changing world, finding personal fulfillment and a sense of purpose can feel like a daunting task. We often get caught up in the hustle and bustle of daily life, leaving little time for…
AAAN @ 50: Why Should Ad Practitioners Spare Quality Time To Clink Glasses?
Most business analysts will readily agree that Nigeria's advertising industry has played a vital role in shaping the country's economy, culture, and social values over the past fifty years it has operated within a structured…
The Power of Branding: Leveraging Hilda Bassey’s Cook-a-thon to Create a Lasting Impact
Ayoola Ogunyomi is the Head, Media and Marketing for Blockchain and Digital currency company, Patricia Technologies. In this piece, he shares his view on the groundbreaking recording-breaking feat by Nigeria’s Hilda ‘Baci’ Bassey who…
Can King Charles Repolish A Monarchy Brand Under Siege?
The lavish and grandiose coronation of King Charles III seems to cover the challenges facing a contemporary monarch hoping to effectively lead a nation with diverse perspectives on…
‘Amotekun Babes’ & The ‘Misadventure’ Of Burger King In Trendjacking
'Amotekun' is a security outfit that was launched in January 2020 by the Southwest Governors of Nigeria. The outfit was created in response to growing concerns over rising insecurity and criminal activity in the region,…
2023 WCID: Inspirational Calls To Grow Creativity Resonate Across Africa
On Friday, 21 April, World Creativity and Innovation Day(WCID) was celebrated globally. Although Nigeria was not at the forefront in this year’s celebration, activities to mark this special UN day in 2023 was handled…
Nestlé: Where Commitment To Green Economy Is A Global Teamwork
When James Cash Penney Jr, an American businessman and entrepreneur who founded the JCPenney stores in 1902 declared that “The best teamwork comes from men who are working independently toward one goal in unison”, he probably had…
AAAN @ 50: Leading Lights That Sustained Advertising In The Last Fifty Years (1)
In the last 50 years, advertising practice in Nigeria has undergone a significant transformation. The industry has grown from a small, nascent industry into a thriving, creative, and innovative one, with contributions from a plethora…
Nigerian Fintech Brands That Dominated Fundraising In 2022 (1)
In terms of funding, 2022 was generally a satisfying one for the Nigerian tech ecosystem as venture capitalists continue to pump money into startups in the country more than any of its counterparts on the continent even though it was…
2023 Elections, Cancel Culture & The Dawn Of A New Type Of Consumer In Nigeria
Olusesan Ogunyooye is the Head of Brands, Communications & Product Launches for AXA Mansard Insurance Plc. In this captivating piece, he explores the new era of the new piece, he explores the new era of the post-election Nigerian…