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Opinion
Creating Experiences Through Visual Storytelling
Femi Odugbemi is a well-respected global icon in the filmmaking ecosystem. He was among the lineup of speakers at the just concluded Experiential Marketers Association of Nigeria (EXMAN) Brand Experience Summit held last week. In this…
How To Create Digital Transformation Strategy & Its Value For FMCGs
In the fast-paced digital landscape, companies must adapt to thrive. For Fast-Moving Consumer Goods (FMCG) brands, leveraging the power of digital transformation is paramount. In this insightful article, Esther Obafemi, a seasoned…
5 Key Insights From Africa PR & Communications Report 2023
“As we speak right now, there is almost nothing about Nigeria in the Holmes Report,” fumed John Ehiguese, then President of the Public Relations and Communications Association of Nigeria (PRCAN) during the public presentation of…
When Was The Last Time You Bought A Newspaper?
For some of us, taking a quick glance at the dailies has become a daily ritual. Regardless of the time of day, you'll find me eagerly calling the vendor to confirm when my copy will be delivered. As a media manager, staying up-to-date…
How Social Media, Content Marketing And Paid Media Ads Are Changing PR
Cast your mind back 20 or even 25 years and think about how public relations (PR) teams were connecting with journalists. Those old enough to remember may have fond memories of Rolodex files stacked with business cards and covered in…
Power Of Why: The Baci Win!
By Bolaji Junaid
In our fast-paced and ever-changing world, finding personal fulfillment and a sense of purpose can feel like a daunting task. We often get caught up in the hustle and bustle of daily life, leaving little time for…
AAAN @ 50: Why Should Ad Practitioners Spare Quality Time To Clink Glasses?
Most business analysts will readily agree that Nigeria's advertising industry has played a vital role in shaping the country's economy, culture, and social values over the past fifty years it has operated within a structured…
The Power of Branding: Leveraging Hilda Bassey’s Cook-a-thon to Create a Lasting Impact
Ayoola Ogunyomi is the Head, Media and Marketing for Blockchain and Digital currency company, Patricia Technologies. In this piece, he shares his view on the groundbreaking recording-breaking feat by Nigeria’s Hilda ‘Baci’ Bassey who…
Can King Charles Repolish A Monarchy Brand Under Siege?
The lavish and grandiose coronation of King Charles III seems to cover the challenges facing a contemporary monarch hoping to effectively lead a nation with diverse perspectives on…
‘Amotekun Babes’ & The ‘Misadventure’ Of Burger King In Trendjacking
'Amotekun' is a security outfit that was launched in January 2020 by the Southwest Governors of Nigeria. The outfit was created in response to growing concerns over rising insecurity and criminal activity in the region,…