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Opinion
Brandformance: How Marketers Are Combining Brand And Performance Marketing On TikTok
In the dynamic realm of marketing, brands are constantly seeking tangible results from their advertising efforts. They prioritize effectiveness and strive to demonstrate a strong correlation between their marketing spend and a…
World PR Day: Can This Platform Tackle The Lingering Identity Crisis In Public Relations?
“What is public relations?” Ask the average Nigerian, even a degree holder, and the answer will either be something about ‘publicity', or ‘media placement.’ Even some practitioners have challenges…
Harnessing Digital Growth Channels during Economic Uncertainty
...Paving the Path to Success in Emerging Markets with Meta Technologies
As the global economic stage continues to evolve, understanding how to pave the path to success through cutting-edge digital strategies becomes paramount for any…
The Sweet Spot Of Innovation – An Argument For Launching Complementary Rather Than Substitute…
In the dynamic world of business, innovation serves as the lifeblood of growth and competitiveness. Companies continuously seek to disrupt the market, captivate consumers, and secure their position at the forefront of industry evolution.…
Barbie: Lessons From A Movie Juggernaut Attracting Mega Brands
Greta Gerwig's Barbie movie that debuts globally this Friday in theatres has tens of brands investing in all kinds of collaborations, collections, products and sponsorships. At a scale perhaps never seen before.
Companies are…
Creating Experiences Through Visual Storytelling
Femi Odugbemi is a well-respected global icon in the filmmaking ecosystem. He was among the lineup of speakers at the just concluded Experiential Marketers Association of Nigeria (EXMAN) Brand Experience Summit held last week. In this…
How To Create Digital Transformation Strategy & Its Value For FMCGs
In the fast-paced digital landscape, companies must adapt to thrive. For Fast-Moving Consumer Goods (FMCG) brands, leveraging the power of digital transformation is paramount. In this insightful article, Esther Obafemi, a seasoned…
5 Key Insights From Africa PR & Communications Report 2023
“As we speak right now, there is almost nothing about Nigeria in the Holmes Report,” fumed John Ehiguese, then President of the Public Relations and Communications Association of Nigeria (PRCAN) during the public presentation of…
When Was The Last Time You Bought A Newspaper?
For some of us, taking a quick glance at the dailies has become a daily ritual. Regardless of the time of day, you'll find me eagerly calling the vendor to confirm when my copy will be delivered. As a media manager, staying up-to-date…
How Social Media, Content Marketing And Paid Media Ads Are Changing PR
Cast your mind back 20 or even 25 years and think about how public relations (PR) teams were connecting with journalists. Those old enough to remember may have fond memories of Rolodex files stacked with business cards and covered in…