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Opinion
Why Every Marketeer Should Utilize Ethnography, Psychology, Neuroscience
In this thought-provoking article, marketing professional, Oghenerukevwe Toka delves into the intersection of three powerful disciplines—ethnography, psychology, and neuroscience—and makes case for their integral role in the toolkit of…
Media Pitching: The Delicate Dance With The Nigerian Media
In this article, Esther Adeyanju, a Public Relations (PR) expert, delves into the multifaceted nature of media interactions in the country, offering insightful solutions for successfully navigating the art of pitching to this dynamic and…
Many tasks As Idris Heads To Radio House As Landlord
In this thought-provoking piece, Chido Nwakanma, Adjunct Faculty at the prestigious Pan Atlantic University and Chief Executive Officer of BrandHaus Communications Limited, delves into the multifaceted responsibilities awaiting the newly…
EPL: Iconic Sports Brand Begins New Season In Style
Bouncing back from a disappointing defeat in the hands of Last season’s silver medalist, Arsenal during the battle for the Community Shield, Manchester City opened the new English Premier League 2023/2024 season last Friday in style…
The Currency Of Attention And How Josh 2 Funny & AGT Got A WIN-WIN From It
Yesterday, Josh Alfred, a Nigerian comedian better known as Josh2Funny, 'broke' the internet with his appearance on "America's Got Talent." He appeared in a record three-time auditions in a single day, to showcase his faux speed reading…
Brandformance: How Marketers Are Combining Brand And Performance Marketing On TikTok
In the dynamic realm of marketing, brands are constantly seeking tangible results from their advertising efforts. They prioritize effectiveness and strive to demonstrate a strong correlation between their marketing spend and a…
World PR Day: Can This Platform Tackle The Lingering Identity Crisis In Public Relations?
“What is public relations?” Ask the average Nigerian, even a degree holder, and the answer will either be something about ‘publicity', or ‘media placement.’ Even some practitioners have challenges…
Harnessing Digital Growth Channels during Economic Uncertainty
...Paving the Path to Success in Emerging Markets with Meta Technologies
As the global economic stage continues to evolve, understanding how to pave the path to success through cutting-edge digital strategies becomes paramount for any…
The Sweet Spot Of Innovation – An Argument For Launching Complementary Rather Than Substitute…
In the dynamic world of business, innovation serves as the lifeblood of growth and competitiveness. Companies continuously seek to disrupt the market, captivate consumers, and secure their position at the forefront of industry evolution.…
Barbie: Lessons From A Movie Juggernaut Attracting Mega Brands
Greta Gerwig's Barbie movie that debuts globally this Friday in theatres has tens of brands investing in all kinds of collaborations, collections, products and sponsorships. At a scale perhaps never seen before.
Companies are…