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Opinion
Now That Rufai Oseni Has Made ‘The Ethics Of Journalism’ Topical
The interview and orchestrated spat against Rufai Oseni by Arise TV guest and APC chieftain Mr. Jesutega Onokpasa has created a contentious talking point for sundry analysts. The Village Square of Facebook, among others, has…
Sugar Taxes In Nigeria: Unraveling The Complexities That May Guide Against One-sided Campaigns
Lately, the Nigerian media landscape has witnessed an upsurge in a campaign advocating for an increase in the current 10 Naira per litre tax on sweetened beverages, as stipulated in the 2021 Finance Act, to 30 Naira. Their argument…
Embracing African Pop Culture In Global Marketing And Advertising
In this expository debut article by Steve Babaeko a distinguished member of the Forbes Council, he explores the complex landscape of African pop culture, shedding light on its significance and relevance within the broader context of global…
Changing Lives, One Woman At A Time: Nestlé’s Rural Women In Nigeria Project
Benita Kpentomun is a 26-year-old single mother of two who resides in Nyimangbah, Vandeikya, Benue state. Her journey hasn't been easy; she had to leave Markurdi, where she lived with her Pastor father, due to a strained…
Netflix In Nigeria: A Cinematic Odyssey From 2015 To ‘Lights, Camera… Naija!’
Lights, Camera… Naija
There's just something about 'Naija' that screams 'action!' like nothing else. Nigerians have this incredible knack for standing out, no matter where they find themselves, anywhere across the globe. Whether…
Golden Penny Semovita’s “My Soup’s First Choice”: An Incisive Review
Golden Penny Semovita recently unveiled an audacious and attention-grabbing television commercial, confidently declaring itself as "My Soup's First Choice." In the TVC, the brand makes a bold statement by positioning itself as the…
FMN: Redefining Culinary Experiences In Nigeria With Innovative Brands
Flour Mills of Nigeria Plc (FMN), a leading food and agro-allied company is an iconic pillar in the nation’s culinary landscape. A premier food company, that transforms simple ingredients into an array of delectable products that…
Do Jingles Hold the Key to Wooing Consumers, Or Are They Just Humming Tunes?
Airtel's memorable jingle '444', MTN's 'Saka I don Port', Indomie's 'To me, To you', Minimee Noodles’ 'Bam bam lala' and Milo’s ‘Kpa Kpa Kpa’ are some jingles that have all etched themselves into the collective memory of viewers…
Winning Characteristics Of The Professional Executive Assistant
In life, support is everything. It determines who wins and who loses and because success is both an inside job and team effort, it matters who makes up the team. In the world of business, it is the same thing.
Successful Chief…
Reasons Brand Stakeholders Don’t Experience Brand Activities As You May Believe
In this piece, Samuel Sokale attempts to demistify and debunk the notion that perception is reality as he explores why brand stakeholders may perceive brand activities differently. He delves into the complexities inherent in brand…