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Opinion
Golden Penny Semovita’s “My Soup’s First Choice”: An Incisive Review
Golden Penny Semovita recently unveiled an audacious and attention-grabbing television commercial, confidently declaring itself as "My Soup's First Choice." In the TVC, the brand makes a bold statement by positioning itself as the…
FMN: Redefining Culinary Experiences In Nigeria With Innovative Brands
Flour Mills of Nigeria Plc (FMN), a leading food and agro-allied company is an iconic pillar in the nation’s culinary landscape. A premier food company, that transforms simple ingredients into an array of delectable products that…
Do Jingles Hold the Key to Wooing Consumers, Or Are They Just Humming Tunes?
Airtel's memorable jingle '444', MTN's 'Saka I don Port', Indomie's 'To me, To you', Minimee Noodles’ 'Bam bam lala' and Milo’s ‘Kpa Kpa Kpa’ are some jingles that have all etched themselves into the collective memory of viewers…
Winning Characteristics Of The Professional Executive Assistant
In life, support is everything. It determines who wins and who loses and because success is both an inside job and team effort, it matters who makes up the team. In the world of business, it is the same thing.
Successful Chief…
Reasons Brand Stakeholders Don’t Experience Brand Activities As You May Believe
In this piece, Samuel Sokale attempts to demistify and debunk the notion that perception is reality as he explores why brand stakeholders may perceive brand activities differently. He delves into the complexities inherent in brand…
Why Every Marketeer Should Utilize Ethnography, Psychology, Neuroscience
In this thought-provoking article, marketing professional, Oghenerukevwe Toka delves into the intersection of three powerful disciplines—ethnography, psychology, and neuroscience—and makes case for their integral role in the toolkit of…
Media Pitching: The Delicate Dance With The Nigerian Media
In this article, Esther Adeyanju, a Public Relations (PR) expert, delves into the multifaceted nature of media interactions in the country, offering insightful solutions for successfully navigating the art of pitching to this dynamic and…
Many tasks As Idris Heads To Radio House As Landlord
In this thought-provoking piece, Chido Nwakanma, Adjunct Faculty at the prestigious Pan Atlantic University and Chief Executive Officer of BrandHaus Communications Limited, delves into the multifaceted responsibilities awaiting the newly…
EPL: Iconic Sports Brand Begins New Season In Style
Bouncing back from a disappointing defeat in the hands of Last season’s silver medalist, Arsenal during the battle for the Community Shield, Manchester City opened the new English Premier League 2023/2024 season last Friday in style…
The Currency Of Attention And How Josh 2 Funny & AGT Got A WIN-WIN From It
Yesterday, Josh Alfred, a Nigerian comedian better known as Josh2Funny, 'broke' the internet with his appearance on "America's Got Talent." He appeared in a record three-time auditions in a single day, to showcase his faux speed reading…