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Opinion
Why Igbos Build Mansions: A Deep Dive On Marketing, Cultural Norms Of Ndigbo
Tosin Balogun is a versatile strategy leader who thrives at the intersection of brand, culture, and innovation, with a decade of experience driving growth for multi-nationals and global brands. In this insightful piece, he takes a dive…
Shaping the PR Landscape in Nigeria: Trends and Insights for 2024
The Nigerian public relations (PR) landscape is set to witness significant transformations in 2024, influenced by global trends and unique local factors. As we delve into the year, PR expert, Odion Aleobua highlights the trends, insights…
Brands & Marketing Hotspots in 2024: AFCON Takes The Lead
Though 2024 is just a few hours old, the year is off to a great start especially for the marketing communications ecosystem with the biannual continental soccer fiesta billed for January 13 to February 11, 2024 in Ivory Coast. Brand…
2023 Marketing Highlights & 2024 Outlook From The Eyes Of Ekeno Eyo
Ekene Eyo is the Managing Director of Redwolf Company and former Chief Operating Officer of Noah’s Ark Communications. In this piece, he shares his highlights of the outgoing year and `nine trends to look forward to in the incoming year.
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How Guilty Is The PR Industry For Corporations’ Lacklustre Attitude To ESG?
In the days leading to the COP 28 and weeks after, the media will be pervaded with buzzwords like climate change, net zero and as has been the case with previous editions, the majority of the blame will be directed at governments…
FMN Takes Charge In Nigeria’s Manufacturing Sector, Grabs Four Prizes At Brandcom Awards
In Nigeria, food manufacturing stands as a vibrant sector, driven by a fusion of innovation, consumer demand, and entrepreneurial spirit. Despite challenges, including economic fluctuations and infrastructural constraints, the…
Nurturing Climate Change Narratives: The Crucial Role of Public Relations Professionals
Climate change, an existential challenge of our time, demands a collective and strategic response from all sectors of society.
Picture this: A world inundated with climate data, scientific jargon, and dire predictions. How do we…
Much Ado About Spotify’s Wrapped 2023 And Its 3 Strategies you Should Use For Your Brand
Spotify wrapped? What's the deal?
Music streaming platform, Spotify, became a strong viral item on our social media feeds globally, this December. The reason was for the brand's end-of-year marketing and brand awareness…
Abayomi Ayoola: A Resilient, Inspirational Leader Nurturing Excellence in Marketing Communications
...The 10 most inspiring black corporate executives of the year 2023
“Excellence for us at Exposé is not just a word, it is our attitude, our culture,” says Abayomi Ayoola, Managing Director of Exposé Marketing Solutions…
Strategic Role Of PR In Managing CEOs In A Disrupted Era
The world is changing. The business landscape is shifting, bedeviled by the emergence of new thinking, digital technologies, and political instability. The order we once knew has given way to disruption. In today's rapidly evolving…