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Opinion
FMN Takes Charge In Nigeria’s Manufacturing Sector, Grabs Four Prizes At Brandcom Awards
In Nigeria, food manufacturing stands as a vibrant sector, driven by a fusion of innovation, consumer demand, and entrepreneurial spirit. Despite challenges, including economic fluctuations and infrastructural constraints, the…
Nurturing Climate Change Narratives: The Crucial Role of Public Relations Professionals
Climate change, an existential challenge of our time, demands a collective and strategic response from all sectors of society.
Picture this: A world inundated with climate data, scientific jargon, and dire predictions. How do we…
Much Ado About Spotify’s Wrapped 2023 And Its 3 Strategies you Should Use For Your Brand
Spotify wrapped? What's the deal?
Music streaming platform, Spotify, became a strong viral item on our social media feeds globally, this December. The reason was for the brand's end-of-year marketing and brand awareness…
Abayomi Ayoola: A Resilient, Inspirational Leader Nurturing Excellence in Marketing Communications
...The 10 most inspiring black corporate executives of the year 2023
“Excellence for us at Exposé is not just a word, it is our attitude, our culture,” says Abayomi Ayoola, Managing Director of Exposé Marketing Solutions…
Strategic Role Of PR In Managing CEOs In A Disrupted Era
The world is changing. The business landscape is shifting, bedeviled by the emergence of new thinking, digital technologies, and political instability. The order we once knew has given way to disruption. In today's rapidly evolving…
Now That Rufai Oseni Has Made ‘The Ethics Of Journalism’ Topical
The interview and orchestrated spat against Rufai Oseni by Arise TV guest and APC chieftain Mr. Jesutega Onokpasa has created a contentious talking point for sundry analysts. The Village Square of Facebook, among others, has…
Sugar Taxes In Nigeria: Unraveling The Complexities That May Guide Against One-sided Campaigns
Lately, the Nigerian media landscape has witnessed an upsurge in a campaign advocating for an increase in the current 10 Naira per litre tax on sweetened beverages, as stipulated in the 2021 Finance Act, to 30 Naira. Their argument…
Embracing African Pop Culture In Global Marketing And Advertising
In this expository debut article by Steve Babaeko a distinguished member of the Forbes Council, he explores the complex landscape of African pop culture, shedding light on its significance and relevance within the broader context of global…
Changing Lives, One Woman At A Time: Nestlé’s Rural Women In Nigeria Project
Benita Kpentomun is a 26-year-old single mother of two who resides in Nyimangbah, Vandeikya, Benue state. Her journey hasn't been easy; she had to leave Markurdi, where she lived with her Pastor father, due to a strained…
Netflix In Nigeria: A Cinematic Odyssey From 2015 To ‘Lights, Camera… Naija!’
Lights, Camera… Naija
There's just something about 'Naija' that screams 'action!' like nothing else. Nigerians have this incredible knack for standing out, no matter where they find themselves, anywhere across the globe. Whether…