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Opinion
Nigeria’s IMC Turf In 2024: How Long Will The Hard Tackles Continue?
Last year, Lekan Fadolapo, the uncommon regulator in charge of the Advertising Regulatory Council of Nigeria (ARCON), executed with great dexterity his statutory mandate to regulate advertising practice in line with provisions of…
‘Demand For Online Videos will Grow, And Financial Brands Will Yearn For Elevated MARCOM Solutions …
By Bolaji Junaid
Outside is the new normal: Humans are social beings and no matter how technology transforms human interaction, at the core of existence remains socialization. Experiential marketing will witness a huge surge and…
Green Claims Rules Could Be Good For Brands
Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green claims rules could help the industry and why legislators need to be wary of ‘disempowering’ consumers when…
AI Ads Are Sweeping Across Africa
African companies from Nairobi to Lagos are in a race to use artificial intelligence to cut their marketing and advertising budgets ahead of a difficult 2024 due to economic difficulties, fueling panic over potential job losses.
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X-raying Fraud In Out-of-Home (OOH) Media Buying: Why Brands Must Prioritize Media Monitoring,…
Philip Odiakose has carved a niche for himself as the Czar of PR measurement in this market, with years under his belt for helping businesses gauge the reach, impact and strength of their PR campaigns. Taking a detour from PR, he takes a…
Why Igbos Build Mansions: A Deep Dive On Marketing, Cultural Norms Of Ndigbo
Tosin Balogun is a versatile strategy leader who thrives at the intersection of brand, culture, and innovation, with a decade of experience driving growth for multi-nationals and global brands. In this insightful piece, he takes a dive…
Shaping the PR Landscape in Nigeria: Trends and Insights for 2024
The Nigerian public relations (PR) landscape is set to witness significant transformations in 2024, influenced by global trends and unique local factors. As we delve into the year, PR expert, Odion Aleobua highlights the trends, insights…
Brands & Marketing Hotspots in 2024: AFCON Takes The Lead
Though 2024 is just a few hours old, the year is off to a great start especially for the marketing communications ecosystem with the biannual continental soccer fiesta billed for January 13 to February 11, 2024 in Ivory Coast. Brand…
2023 Marketing Highlights & 2024 Outlook From The Eyes Of Ekeno Eyo
Ekene Eyo is the Managing Director of Redwolf Company and former Chief Operating Officer of Noah’s Ark Communications. In this piece, he shares his highlights of the outgoing year and `nine trends to look forward to in the incoming year.
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How Guilty Is The PR Industry For Corporations’ Lacklustre Attitude To ESG?
In the days leading to the COP 28 and weeks after, the media will be pervaded with buzzwords like climate change, net zero and as has been the case with previous editions, the majority of the blame will be directed at governments…