Browsing Category
Opinion
Styrofoam & Plastic Ban: Why Brands, Individuals Must Synchronize Actions For Environmental…
In Nigeria, the move to tackle the challenges of Styrofoam and single-use plastic has been quite haphazard despite the multifaceted challenge with significant environmental, health, and socioeconomic implications that is attached…
Leveraging Sponsorships: A Look At The Players & Pretenders At Last Year’s BBN Allstars
Beyond the the naira and kobo….
Each year, globally, billions of dollars goes into one form of brand sponsorship or the other. In 2023 alone, Statista projected that the revenue in the Sponsorship & Advertising market…
Marketing’s New Ways To Deliver Value
In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the fortunes of their brands, says WFA President and Mastercard CMO Raja Rajamannar.The landscape of…
Will 2024 Mark The End Of The ‘Digital Agency’?
...As marketing veers fully into the digital world, specialized digital agencies are either evolving into more full-service shops or specializing further still
Digital agencies were once the hottest segment of the advertising…
How Brands, Destinations Leveraged The 2023 Yuletide/New Year Marketing Window
Every year, the month of December is always special, with one of the biggest marketing windows globally that brands and destinations maximize aggressively.
It’s the most exciting time with streets bustling with holiday shoppers…
Nigeria’s IMC Turf In 2024: How Long Will The Hard Tackles Continue?
Last year, Lekan Fadolapo, the uncommon regulator in charge of the Advertising Regulatory Council of Nigeria (ARCON), executed with great dexterity his statutory mandate to regulate advertising practice in line with provisions of…
‘Demand For Online Videos will Grow, And Financial Brands Will Yearn For Elevated MARCOM Solutions …
By Bolaji Junaid
Outside is the new normal: Humans are social beings and no matter how technology transforms human interaction, at the core of existence remains socialization. Experiential marketing will witness a huge surge and…
Green Claims Rules Could Be Good For Brands
Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green claims rules could help the industry and why legislators need to be wary of ‘disempowering’ consumers when…
AI Ads Are Sweeping Across Africa
African companies from Nairobi to Lagos are in a race to use artificial intelligence to cut their marketing and advertising budgets ahead of a difficult 2024 due to economic difficulties, fueling panic over potential job losses.
…
X-raying Fraud In Out-of-Home (OOH) Media Buying: Why Brands Must Prioritize Media Monitoring,…
Philip Odiakose has carved a niche for himself as the Czar of PR measurement in this market, with years under his belt for helping businesses gauge the reach, impact and strength of their PR campaigns. Taking a detour from PR, he takes a…