Opinion

The Nigerian oligarchy has significantly progressed its emasculation of Nigerians from anesthetically cutting off the balls to nefariously indiscriminately crushing them with pestles while wearing jaunty smirks on their indifferent…

In a world where Narrow-casting has become the leading means to meaningfully engage with your audiences, tailoring your brand messaging to culture, communication style, geographies, religion, and gender, among other nuances, is now…

In my leadership position in the Digital Marketing space, I have observed the shifts in marketing budgets to Digital and also the percentage of that budget that is shifting to Influencer marketing. It’s therefore undeniable that…

The government controls the issuance of business operating licences and has the authority to grant, revoke, or modify them based on its current interpretation of the business climate. The unpredictable nature of developing…

Every year, many economic experts, conferences, renowned bodies, and organizations spend quality time analysing and giving predictions on what to expect in the business scene of the emerging year. Most times, these…

Dr Olalekan Fadolapo, DG, ARCON The Advertising Regulatory Council of Nigeria (ARCON), the apex body regulating advertising in the country has been on full accelerations to deepen Nigeria’s advertising in the last few years.  The…

Last Tuesday, the world celebrated World Radio Day. The United Nations General Assembly. During its 67th session, formally approved UNESCO’s proclamation of February 13 as World Radio Day. Since 2011 when it was endorsed,…

The highly anticipated Valentine's Day celebrations have come and gone with the attendant glitz and glamour that comes with the festivities. Just like lovers, brands too have become major players in the celebration of Valentine’s…

In most African countries, soccer is more than just a sport. It's an enveloping phenomenon that unites people of all ages, cultures, and backgrounds under the banner of passion, loyalty, and pride. The 2023 Africa Cup of…

In his insightful feature, former president of the Experiential Marketers Association of Nigeria (EXMAN) and Group Managing Director of Republicom Group, Mr. Tunji Adeyinka, draws timely lessons in goal-setting and achievement from the…