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Opinion
ARCON Reforms: Dissecting Fadolapo’s Blitzkriegs Reshaping Nigeria’s Advertising Industry
Dr Olalekan Fadolapo, DG, ARCON
The Advertising Regulatory Council of Nigeria (ARCON), the apex body regulating advertising in the country has been on full accelerations to deepen Nigeria’s advertising in the last few years.
The…
100 Years Of Radio: Still The Grassroots Communication King In Africa
Last Tuesday, the world celebrated World Radio Day. The United Nations General Assembly. During its 67th session, formally approved UNESCO’s proclamation of February 13 as World Radio Day.
Since 2011 when it was endorsed,…
Brands’ Synergy Elevates Valentine’s Day Celebration Despite Soaring Prices
The highly anticipated Valentine's Day celebrations have come and gone with the attendant glitz and glamour that comes with the festivities. Just like lovers, brands too have become major players in the celebration of Valentine’s…
7 Lessons For Brands And Marketing Professionals From AFCON 2023
In most African countries, soccer is more than just a sport. It's an enveloping phenomenon that unites people of all ages, cultures, and backgrounds under the banner of passion, loyalty, and pride.
The 2023 Africa Cup of…
You Miss 100% Of The Shots You Don’t Take
In his insightful feature, former president of the Experiential Marketers Association of Nigeria (EXMAN) and Group Managing Director of Republicom Group, Mr. Tunji Adeyinka, draws timely lessons in goal-setting and achievement from the…
Styrofoam & Plastic Ban: Why Brands, Individuals Must Synchronize Actions For Environmental…
In Nigeria, the move to tackle the challenges of Styrofoam and single-use plastic has been quite haphazard despite the multifaceted challenge with significant environmental, health, and socioeconomic implications that is attached…
Leveraging Sponsorships: A Look At The Players & Pretenders At Last Year’s BBN Allstars
Beyond the the naira and kobo….
Each year, globally, billions of dollars goes into one form of brand sponsorship or the other. In 2023 alone, Statista projected that the revenue in the Sponsorship & Advertising market…
Marketing’s New Ways To Deliver Value
In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the fortunes of their brands, says WFA President and Mastercard CMO Raja Rajamannar.The landscape of…
Will 2024 Mark The End Of The ‘Digital Agency’?
...As marketing veers fully into the digital world, specialized digital agencies are either evolving into more full-service shops or specializing further still
Digital agencies were once the hottest segment of the advertising…
How Brands, Destinations Leveraged The 2023 Yuletide/New Year Marketing Window
Every year, the month of December is always special, with one of the biggest marketing windows globally that brands and destinations maximize aggressively.
It’s the most exciting time with streets bustling with holiday shoppers…