Opinion

Amidst the soaring cost of doing business in Nigeria, exacerbated by high inflation, the dwindling value of the naira against the US dollar, erratic power supply, and skyrocketing fuel and diesel prices, MultiChoice Nigeria recently…

In an industry often overshadowed by misconceptions and lacklustre perceptions, Leadway emerges as a beacon of change, steely and determined to reshape the discourse surrounding insurance in Nigeria. The Brand and communications…

As a human, it isn't easy to accept certain realities of life. How do you start a life from the womb, get into the world, go through early childhood and adult life, become used to this world with the strong belief that…

Nigeria’s commercial banking, fintech, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start of 2024 despite the weakening of the Naira against the Dollar and its…

Ramadan is the ninth month of the Muslim calendar. It is widely considered one of the most sacred times for Muslims, The annual observance of Ramadan is regarded as one of the Five Pillars of Islam. Its duration is about thirty days,…

The Nigerian oligarchy has significantly progressed its emasculation of Nigerians from anesthetically cutting off the balls to nefariously indiscriminately crushing them with pestles while wearing jaunty smirks on their indifferent…

In a world where Narrow-casting has become the leading means to meaningfully engage with your audiences, tailoring your brand messaging to culture, communication style, geographies, religion, and gender, among other nuances, is now…

In my leadership position in the Digital Marketing space, I have observed the shifts in marketing budgets to Digital and also the percentage of that budget that is shifting to Influencer marketing. It’s therefore undeniable that…

The government controls the issuance of business operating licences and has the authority to grant, revoke, or modify them based on its current interpretation of the business climate. The unpredictable nature of developing…

Every year, many economic experts, conferences, renowned bodies, and organizations spend quality time analysing and giving predictions on what to expect in the business scene of the emerging year. Most times, these…