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Opinion
Creativity When Properly Harnessed Can Reshape Perspectives, Influence Culture, Change The World,…
Steve Babaeko, the President of the Nigerian Chapter of the International Advertising Association (IAA) and Group CEO/Chief Creative Officer of X3M Ideas, who has helped create some of the most iconic marketing campaigns in Africa…
Building Stronger Communities: How Nestlé Nigeria is Powering Growth from the Ground Up
Across Nigeria, from bustling cities to quiet rural towns, communities are striving to rise above economic hardship and rebuild the foundations of a better tomorrow. Rising inflation, dwindling opportunities, and social inequality have…
Why Environmental Sustainability Remains The Core Of Business Operations At Nestle Nigeria
According to the U.N. Environment Programme, environmental sustainability involves making life choices that ensure an equal, if not better, way of life for future generations. Environmental sustainability aims to improve the…
Strategies For Business Leaders To Serve And Succeed In Adversity
The world today is in flux. The era of predictability is well behind us. We now navigate a world filled with uncertainty, complexity, and ambiguity, where we work on ever-changing currents that can never be experienced the same way…
Beyond Greenwasshing & Bluewashing: ‘Periscoping’ Nestlé Nigeria’s Scorecard On Environmental…
Spotlighting the impact of general waste on the environment has become a clichéd reality, one that the world is sadly getting accustomed to while efforts at managing or intentionally working towards reducing its environmental…
Paris Olympics: Can Visionary Brands Worldwide Exploit This Giant Marketing Window?
Over the years, experts in branding and Marketing have pointed out the strength and huge marketing opportunities that exist around important sporting events like the Olympics.
Delivering a paper some years…
Can Kimberly-Clark’s Exit Shake Up The Sleeping Giant?
The sudden exit of Diageo from Nigeria might not rattle some analysts who may feel it is just a transfer of ownership, but the total exit of Kimberly- Clark is a different kettle of fish. Interestingly, this is not the first…
Inner Drive: A Review & Cinematic Journey To Unpacking inDrive’s “People…
inDrive recently unveiled a powerful new documentary film that takes viewers on an intimate journey on the origins, driving philosophies, and human-centric ethos behind the innovative mobility brand. Titled "Inner Drive", this cinematic…
Bambam La La! Exciting Blast From The Past Revs Up Appeal For FMN’s Honeywell Noodles
...Bambam la la: The ‘Pied Piper’ of Noodles
"Bam ba la la, bam ba la la" – the iconic nostalgic tune is back once again on our airwaves and across digital and social media platforms, transporting us back to fond memories tied to…
How Lagos Turned Up For SOJ & Daughter At 60 & 16 Respectively
You cannot miss him in the crowd. With a ready disarming smile, an engaging demeanour, and the trademark dreadlocks that many have come to know him with for years. Otunba Soji Odedina enjoys a special relationship with the ancient…