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Opinion
From MAGA to Renewed Hope: An Analysis Of The PR Machines Of Donald Trump & Bola Ahmed Tinubu
When Donald Trump declared his candidacy in the atrium of Trump Tower in 2015, he rode down an escalator, waved to the crowd, and declared a vision for America that would shake the world: “Make America Great Again.” In 2024, as he…
Secrets to Successful Media Outreach: A Journalist’s Perspective
At a time it is becoming increasingly difficult to pitch stories to media platforms and have them published, communications expert, Terry Kunle takes a look at some of the pitching principles that could come in handy for…
Hashtags & The New Frontier Of Social Media PR For Social Change
"It is not just a fight against corruption or brutality; it is a call for justice, human dignity, and accountability. In the digital age, the power of the people, amplified through social media, has become an undeniable force for…
Achieving Peace And Reconciliation In Nigeria : The Public Relations Approach
What is the place of public relations practice when it comes to peace building and national peace? This was the question erudite Professor of economics and elder statesman, Prof. Pat Utomi sought to answer in this piece he…
Nestle’s Resilient Drive For Healthy Nutrition With Cheaper Food Solutions
Across all phases of human life, food, and good nutrition are fundamental to good health, well-being, and quality of living. However, many people around the world lack access to nutritionally adequate and affordable diets, which…
Creativity When Properly Harnessed Can Reshape Perspectives, Influence Culture, Change The World,…
Steve Babaeko, the President of the Nigerian Chapter of the International Advertising Association (IAA) and Group CEO/Chief Creative Officer of X3M Ideas, who has helped create some of the most iconic marketing campaigns in Africa…
Building Stronger Communities: How Nestlé Nigeria is Powering Growth from the Ground Up
Across Nigeria, from bustling cities to quiet rural towns, communities are striving to rise above economic hardship and rebuild the foundations of a better tomorrow. Rising inflation, dwindling opportunities, and social inequality have…
Why Environmental Sustainability Remains The Core Of Business Operations At Nestle Nigeria
According to the U.N. Environment Programme, environmental sustainability involves making life choices that ensure an equal, if not better, way of life for future generations. Environmental sustainability aims to improve the…
Strategies For Business Leaders To Serve And Succeed In Adversity
The world today is in flux. The era of predictability is well behind us. We now navigate a world filled with uncertainty, complexity, and ambiguity, where we work on ever-changing currents that can never be experienced the same way…
Beyond Greenwasshing & Bluewashing: ‘Periscoping’ Nestlé Nigeria’s Scorecard On Environmental…
Spotlighting the impact of general waste on the environment has become a clichéd reality, one that the world is sadly getting accustomed to while efforts at managing or intentionally working towards reducing its environmental…