Opinion

...AI Disrupting Marketing Since 1861 "These days, I find myself undertaking simple tasks I would typically leave to one of our agencies. Because I am particular about the kind of messages we put out there, I often spend my…

The global economy is projected to remain resilient despite significant challenges, according to the latest Economic Outlook from the Organisation for Economic Co-operation and Development (OECD). The report projects global GDP growth…

Nigeria, with its vibrant entertainment industry and vast consumer base, seems like the perfect market for streaming platforms. However, recent discussions have centered on the retreat of many international players, who are scaling…

The ongoing defamation case between Afe Babalola and Dele Farotimi has sparked intense debate in Nigeria, raising crucial questions about free speech, defamation, and the responsibilities that come with public commentary. As the…

Today, corporate organizations strive to engage consumers through advert placement across different media platforms even as attention spans are rapidly reducing. Experts have pointed out that brand sustainability is more than just…

When Donald Trump declared his candidacy in the atrium of Trump Tower in 2015, he rode down an escalator, waved to the crowd, and declared a vision for America that would shake the world: “Make America Great Again.” In 2024, as he…

At a time it is becoming increasingly difficult to pitch stories to media platforms and have them published, communications expert, Terry Kunle takes a look at some of the pitching principles that could come in handy for…

"It is not just a fight against corruption or brutality; it is a call for justice, human dignity, and accountability. In the digital age, the power of the people, amplified through social media, has become an undeniable force for…

What is the place of public relations practice when it comes to peace building and national peace? This was the question erudite Professor of economics and elder statesman, Prof. Pat Utomi sought to answer in this piece he…

Across all phases of human life, food, and good nutrition are fundamental to good health, well-being, and quality of living. However, many people around the world lack access to nutritionally adequate and affordable diets, which…