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Opinion
What’s Public Relations If You Can’t Relate With The Public Over Negative Feedback?
The Oxford Dictionary defines feedback as, ”information about reactions to a product, a person's performance of a task, etc. which is used as a basis for improvement.” The keyword to remember here is improvement.
The video of a…
Love At First Ad: How a Nigeria (Transmit) – Kenya (Suss Ads) Tech Alliance Is Rewriting…
Hours before this year’s Valentine celebration, somewhere at the highbrow Victoria Island of Lagos, two tech giants inked a partnership that will revolutionalise advertising as we know it today. Suffice to say, Valentine came early for…
The Evolution Of Tech PR In Africa: What Startups Must Do Differently
Africa’s tech ecosystem is booming. Startups are attracting record-breaking investments, disrupting industries, and scaling at an unprecedented pace. Yet, amid all this innovation, one critical challenge remains—how do these…
Reflecting On Recent Government Policies In Education Sector
To start, I’m a big fan of President Bola Ahmed Tinubu, whose administration’s programmes aim to bring relief and progress to Nigerians. Let me assure you that the challenges we face are temporary. I doff my cap for his ambitious…
What’s Not Changing About Marketing In 2025
A few weeks ago, my team had the first session of our annual strategy session. Before then, I had spent my running session every morning asking myself what our direction for 2025 should be. Reflecting during one of those morning…
The New Marketing DNA: How Nigerian Professionals Can Reinvent Their Roles In The AI Age
...AI Disrupting Marketing Since 1861
"These days, I find myself undertaking simple tasks I would typically leave to one of our agencies. Because I am particular about the kind of messages we put out there, I often spend my…
Winning Strategies For C-Suite Executives In 2025 And Beyond
The global economy is projected to remain resilient despite significant challenges, according to the latest Economic Outlook from the Organisation for Economic Co-operation and Development (OECD). The report projects global GDP growth…
The Unstreamed Potential: Challenges Facing Nigeria’s Streaming Market
Nigeria, with its vibrant entertainment industry and vast consumer base, seems like the perfect market for streaming platforms. However, recent discussions have centered on the retreat of many international players, who are scaling…
Managing Reputation In Crisis: The Afe Babalola-Dele Farotimi Saga
The ongoing defamation case between Afe Babalola and Dele Farotimi has sparked intense debate in Nigeria, raising crucial questions about free speech, defamation, and the responsibilities that come with public commentary. As the…
Brands, Advertisers On A Course To Make Education Free Through ADfunding
Today, corporate organizations strive to engage consumers through advert placement across different media platforms even as attention spans are rapidly reducing. Experts have pointed out that brand sustainability is more than just…