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Opinion
Natasha At The IPU: A Strategic PR Gamble Or A Legal Or Political Misstep?
In this thought-provoking opinion piece, industry titan Mr. Lolu Akinwunmi examines Senator Natasha Akpoti-Uduaghan's appeal to the Inter-Parliamentary Union (IPU) amid her ongoing dispute with Senate President Godswill Akpabio and…
House Of Succession: How The Mighty Fall
In this incisive opinion piece, global strategy consultant Franklin Ozekhome examines the advertising industry's critical but largely ignored succession problem. Ozekhome reveals how agencies built around visionary founders often…
Hello Brand Custodians, Its AI TIME
Marketing and communications practitioners, its AI (Artificial Intelligence) time, AI is here. It’s all around us; it’s in all we do from data analytic, to new product development, to customer experience/ service, …
Africa’s Digital Transformation: Lessons From Telecom And Banking Innovations
Africa is experiencing a digital revolution, driven largely by advancements in telecom and banking. Mobile technology, digital payments, and AI-driven solutions are reshaping customer experiences while promoting financial inclusion…
IS YOUR COMMUNICATION COMMUNICATIVE?
Lack of good communication has frequently been identified as one of the root causes of conflict among individuals, groups, communities, organizations, and processional teams. Although communication may appear straightforward, the…
Leveraging The Kendrick Lamar Blueprint: How African Artists & Brands Can Maximize Global PR…
If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence at the Super Bowl was not just another high-profile performance; it was a masterclass in media influence, narrative…
Marketing Is Failing At The Leadership Table—Here’s Why
Brand Communicator's Jeremiah Agada explores Aishat Anaekwe's crucial LinkedIn post examining why CMOs rarely ascend to CEO positions. In her post, Aishat argues marketing remains marginalized as a cost centre rather than a…
Maiden Ibru’s Garrulous Gaffe: When A Non-Brand Advocate Is At The Driver’s Seat
Writing on the topic,”15 Ways You’re Failing Your Brand” respected Entrepreneur & Digital Marketing Strategist, Sujan Patel outlined among many other things that failing to be your own brand advocate at all times is one…
Why I Left Advertising – The Truth Behind My Departure from The Agency Life
In what can be described as a searing reflection on the state of modern advertising, Franklin Ozekhome – one of Africa's leading brand strategists – pulls back the curtain on why he stepped away from traditional agency life.…
The Invisible Work That Builds Great Brands—A Decade Of Learning In Marketing
When people think of marketing success, they often picture the big moments—the viral campaigns, award-winning ads, and creative executions that capture public attention. But behind every successful brand is a body of invisible…