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Opinion
Leveraging The Kendrick Lamar Blueprint: How African Artists & Brands Can Maximize Global PR…
If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence at the Super Bowl was not just another high-profile performance; it was a masterclass in media influence, narrative…
Marketing Is Failing At The Leadership Table—Here’s Why
Brand Communicator's Jeremiah Agada explores Aishat Anaekwe's crucial LinkedIn post examining why CMOs rarely ascend to CEO positions. In her post, Aishat argues marketing remains marginalized as a cost centre rather than a…
Maiden Ibru’s Garrulous Gaffe: When A Non-Brand Advocate Is At The Driver’s Seat
Writing on the topic,”15 Ways You’re Failing Your Brand” respected Entrepreneur & Digital Marketing Strategist, Sujan Patel outlined among many other things that failing to be your own brand advocate at all times is one…
Why I Left Advertising – The Truth Behind My Departure from The Agency Life
In what can be described as a searing reflection on the state of modern advertising, Franklin Ozekhome – one of Africa's leading brand strategists – pulls back the curtain on why he stepped away from traditional agency life.…
The Invisible Work That Builds Great Brands—A Decade Of Learning In Marketing
When people think of marketing success, they often picture the big moments—the viral campaigns, award-winning ads, and creative executions that capture public attention. But behind every successful brand is a body of invisible…
What’s Public Relations If You Can’t Relate With The Public Over Negative Feedback?
The Oxford Dictionary defines feedback as, ”information about reactions to a product, a person's performance of a task, etc. which is used as a basis for improvement.” The keyword to remember here is improvement.
The video of a…
Love At First Ad: How a Nigeria (Transmit) – Kenya (Suss Ads) Tech Alliance Is Rewriting…
Hours before this year’s Valentine celebration, somewhere at the highbrow Victoria Island of Lagos, two tech giants inked a partnership that will revolutionalise advertising as we know it today. Suffice to say, Valentine came early for…
The Evolution Of Tech PR In Africa: What Startups Must Do Differently
Africa’s tech ecosystem is booming. Startups are attracting record-breaking investments, disrupting industries, and scaling at an unprecedented pace. Yet, amid all this innovation, one critical challenge remains—how do these…
Reflecting On Recent Government Policies In Education Sector
To start, I’m a big fan of President Bola Ahmed Tinubu, whose administration’s programmes aim to bring relief and progress to Nigerians. Let me assure you that the challenges we face are temporary. I doff my cap for his ambitious…
What’s Not Changing About Marketing In 2025
A few weeks ago, my team had the first session of our annual strategy session. Before then, I had spent my running session every morning asking myself what our direction for 2025 should be. Reflecting during one of those morning…