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Opinion
Storyliving, Not Storytelling: The Future of Brand Communication
Traditionally, brands relied on storytelling to convey their messages. A well-crafted narrative, backed by compelling visuals and emotional appeal, could create a connection between the brand and the consumer. However, this…
When Textbook Marketing Doesn’t Work
In the marketing world, there’s a generally agreed playbook: find a brand ambassador who perfectly embodies your product’s essence.
For detergent brands, that’s historically meant MUMS—respectable, well-loved actresses who fit…
Consumer Watch: How Much Nigerians Now Spend To Make Stew
It is almost uncanny how much a pot of stew can ‘tell’ you about the consumer and about the state of the economy. PricePally’s 2024 Stew Index Report, a meticulous dissection of ingredient prices across Lagos markets, reveals a…
Is Autism Rare In Africa?
April is Autism Month globally. It is a month specifically dedicated to increasing public understanding of autism spectrum disorder (ASD). There has been a conscious effort to move from just awareness to acceptance within our…
Donald Trump: America’s Unpresidential Brand In The Oval Office
Since Donald Trump’s second entry as President. His policies and decisions have consistently sparked intense controversy.
His unconventional approach and polarizing policies have left a lasting impact on America and the World,…
Natasha Vs Akpabio: ‘Banana Peel’ Personality Brands Dread To Tread
Bananas are elongated, edible fruit, grown in tropical regions worldwide. This very popular food source is known for its sweetness and nutritional value.
Some older readers may recall the renowned Bini…
Insight Publicis & Airtel Nigeria Creative Advertising Account: Matters Arising
The recent announcement by Insight Publicis on its resignation from the Airtel Nigeria account has sparked discussions within the marketing communications industry. While the agency cites an inability to reach a mutually beneficial…
PR Nightmares: Why Your Client Should Never Find Negative News Before You Do
Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement,…
Onga Seasoning Ramadan TVC Review: A Celebration of Faith, Family, & Flavour
In this analysis of Promasidor's latest seasonal campaign, Brand Communicator’s Jeremiah Agada dissects this Onga Seasoning's Ramadan 49-second spot. Agada's review examines how Onga has strengthened its "Mama's Helping Hand"…
The PR-Product Fit – Why African Fintechs Must Align Communications With Business Strategy
You wouldn’t bake a cake and then decide whether to add sugar, would you? Yet, so many fintechs build a product first and then scramble to figure out how to communicate it. In the fast-moving world of African fintech, where…