Browsing Category
Opinion
Natasha Vs Akpabio: ‘Banana Peel’ Personality Brands Dread To Tread
Bananas are elongated, edible fruit, grown in tropical regions worldwide. This very popular food source is known for its sweetness and nutritional value.
Some older readers may recall the renowned Bini…
Insight Publicis & Airtel Nigeria Creative Advertising Account: Matters Arising
The recent announcement by Insight Publicis on its resignation from the Airtel Nigeria account has sparked discussions within the marketing communications industry. While the agency cites an inability to reach a mutually beneficial…
PR Nightmares: Why Your Client Should Never Find Negative News Before You Do
Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement,…
Onga Seasoning Ramadan TVC Review: A Celebration of Faith, Family, & Flavour
In this analysis of Promasidor's latest seasonal campaign, Brand Communicator’s Jeremiah Agada dissects this Onga Seasoning's Ramadan 49-second spot. Agada's review examines how Onga has strengthened its "Mama's Helping Hand"…
The PR-Product Fit – Why African Fintechs Must Align Communications With Business Strategy
You wouldn’t bake a cake and then decide whether to add sugar, would you? Yet, so many fintechs build a product first and then scramble to figure out how to communicate it. In the fast-moving world of African fintech, where…
Natasha At The IPU: A Strategic PR Gamble Or A Legal Or Political Misstep?
In this thought-provoking opinion piece, industry titan Mr. Lolu Akinwunmi examines Senator Natasha Akpoti-Uduaghan's appeal to the Inter-Parliamentary Union (IPU) amid her ongoing dispute with Senate President Godswill Akpabio and…
House Of Succession: How The Mighty Fall
In this incisive opinion piece, global strategy consultant Franklin Ozekhome examines the advertising industry's critical but largely ignored succession problem. Ozekhome reveals how agencies built around visionary founders often…
Hello Brand Custodians, Its AI TIME
Marketing and communications practitioners, its AI (Artificial Intelligence) time, AI is here. It’s all around us; it’s in all we do from data analytic, to new product development, to customer experience/ service, …
Africa’s Digital Transformation: Lessons From Telecom And Banking Innovations
Africa is experiencing a digital revolution, driven largely by advancements in telecom and banking. Mobile technology, digital payments, and AI-driven solutions are reshaping customer experiences while promoting financial inclusion…
IS YOUR COMMUNICATION COMMUNICATIVE?
Lack of good communication has frequently been identified as one of the root causes of conflict among individuals, groups, communities, organizations, and processional teams. Although communication may appear straightforward, the…