Opinion

Brand Communicator's Jeremiah Agada was in Uyo, Akwa Ibom State, to cover the recently concluded Nigeria Public Relations Week (NPRW), a flagship gathering of communication professionals across the country. This year’s edition was…

If you’ve never used your personal phone number as your brand’s official customer care line, are you even a real entrepreneur in Nigeria? Let’s be honest: this is not Silicon Valley. It’s not even Sandton. This is Nigeria – the land…

Every time something new (Technology) shows up, we panic. When GSM came, we said, “Who go afford am?” When the internet landed, we said, “Ah, this thing will take jobs.” When Google became a thing, teachers feared assignments…

In Africa's financial landscape, trust isn't merely an intangible asset, it’s the fundamental currency that determines success. Recent events have dramatically highlighted this reality. In early 2023, Nigeria's central bank…

It’s the market asking. I’m only a dispatch writer. Because, whenever a Nigerian brand announces increment in price, 2 kinds of market reactions typically follow it. The first kind outrightly condemns the increment. With little to…

Traditionally, brands relied on storytelling to convey their messages. A well-crafted narrative, backed by compelling visuals and emotional appeal, could create a connection between the brand and the consumer. However, this…

In the marketing world, there’s a generally agreed playbook: find a brand ambassador who perfectly embodies your product’s essence. For detergent brands, that’s historically meant MUMS—respectable, well-loved actresses who fit…

It is almost uncanny how much a pot of stew can ‘tell’ you about the consumer and about the state of the economy. PricePally’s 2024 Stew Index Report, a meticulous dissection of ingredient prices across Lagos markets, reveals a…

April is Autism Month globally. It is a month specifically dedicated to increasing public understanding of autism spectrum disorder (ASD). There has been a conscious effort to move from just awareness to acceptance within our…

Since Donald Trump’s second entry as President. His policies and decisions have consistently sparked intense controversy. His unconventional approach and polarizing policies have left a lasting impact on America and the World,…