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Opinion
Media Planning In The AI Era: Beyond Automation, Towards Human-AI Synergy
Not long ago, the idea of Artificial Intelligence playing a leading role in media planning might have raised a few eyebrows – even mine! But today, it's no longer a distant concept; it's a present reality. At mediaReach OMD, we've…
Dear Comms Professionals, Stop Leaving Your Social Media To Interns
Some of us, communications elders – yes o, people with long bios, LinkedIn badges and grey hairs of experience passionately argue that the job of managing a company’s social media should be left to interns and office assistants.…
The Rise And Rise Of Influencer Marketing In Nigeria
Marketing conversations are no longer centered around “what ad material should we put out?” Instead, they now begin with “which influencers or key opinion leaders (KOLs) should we collaborate with?” This shift marks the growing…
Our New Baby Came This Year
...Yes, this year we welcome our new baby into the world.
𝗚𝗲𝗻 𝗕𝗲𝘁𝗮 𝗶𝘀 𝗯𝗼𝗿𝗻. Generation Beta refers to individuals born between 𝟮𝟬𝟮𝟱 𝗮𝗻𝗱 𝟮𝟬𝟯𝟴, primarily the children of Younger Millennials and older Gen Zers.While we're still…
Labubu’s Marketing Magic: A Blueprint For Nigerian Brand Communicators
In today’s digital age, attention is the new currency and Labubu, a quirky, sharp-toothed plush toy from Pop Mart, is cashing in big time. What started as a collectable has exploded into a global sensation, thanks to TikTok trends,…
Winning The New Attention Economy: How Data And Creativity Must Coexist To Drive Engagement
Marketing leaders face an unprecedented challenge: capturing and retaining audiences that are more fragmented than ever. As consumers sift through countless messages daily, the traditional playbook of “big idea” campaigns no longer…
Why FMCG Brands Must Think Like Data Companies To Stay Relevant In 2025
The Attention Economy Has Changed, So Must Your Strategy
Five years ago, launching a successful FMCG campaign meant hiring a top-tier agency, shooting a slick TV commercial, and backing it with enough media spend to dominate…
5 Important Things The New Marketing Director Of Nigerian Breweries Must Do
Since the news of the appointment of Sarah Agha as Marketing Director for Nigerian Breweries, the media have plastered her CV all over the place to the point that any further articles about the lady will be superfluous, more than…
When Strategy Misses the Mark: A Candid Look At GB Foods’ Use Of 2Face In Bama Sharwama Ad
How does a company that scores so highly with brand affinity and fit by partnering with Hilda Baci for its Gino Tomato mix and seasoning brand suddenly jump to using 2Face Idibia as the face of its next major food ad campaign? What…
Comics: Can Brands Utilise This Supple Medium To Grow Reading Culture Of Kid Consumers?
In Nigeria, May is the month most school kids look forward to with great anticipation and excitement. It is a month kids are celebrated in a very special way. During this period, governments at all levels, brands, religious groups,…