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Opinion
Marketing A Nation: Beyond Stereotypes, Toward Soft Power
In his book Competitive Identity, Simon Anholt, an independent policy advisor who coined the term "nation brand," notes that we often view the world through simplistic clichés. To many, Paris is elegance. Japan is technology.…
AI Won’t Replace Creative Agencies , But Clients Might!
A friend and former client recently called me, frustrated that her creative agency now outsources almost everything to AI. That shouldn't be a bad thing yeah? i mean to accelerate work itself. However, she was agitated and…
Tackling Food Insecurity with Regenerative Agriculture: The Success Story Of Nestlé Nigeria
To some analysts in the world of Agriculture, the term “regenerative agriculture” might sound novel and sexy. But it is something close to the land tenure system practiced by our forefathers, with some modern embellishment to deepen…
Much Ado About Traditional And New Media
There is renewed debate about importance, effectiveness and superiority between traditional and new media. For those of us in media and public relations profession, we see both traditional and new media as platforms essential in…
Thriving In Chaos: Lessons From Marketing In Nigeria’s VUCA Environment
When people ask me what it’s like to work in marketing in Nigeria, I usually smile before answering. The truth is, it’s not for the faint of heart, and trust me, Nigerians are not faint-hearted.
Nigeria is the very definition of…
Brands, Events & History
Sorry brands
Product benefits and USPs alone will no longer be sufficient in making your case for greatness. Repeat them for as long as you will in as many TV and radio commercials as you want.
Brands must now demonstrate…
2025 Tax Reforms: What Industry Players & Brands Must Note Before January 2026
As we cruise through the ember months towards 2026, Nigeria’s business players are poised to encounter what would stand out as one of the most revolutionary tax experiences in this part of the business world. The impact would not…
Discovering The Power Of Public Relations
On Wednesday 27, August 2005, the Africa Global Public Relations Week began in Nairobi, Kenya, on a very powerful note. I had the honour of addressing the gathering of brilliant minds from across the world as a Panelist. I told the…
Does Culture Have A Soul?
This is not culture.
Gen Z is not a culture.
Youth is not a culture.
Music is not a culture.
Fashion is not a culture.
Social media is not a culture.
Streetwear is not a culture.
TikTok is not a culture
…
Understanding Failure As A Recipe For Building Lifelong Leadership, Impact And Legacy
Failing is not failure. Have you ever failed at something and felt embarrassed, ashamed, or even unworthy of yourself? You’re not alone. Almost everyone has had such unpleasant experiences at one point or another in their journey.
…