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Opinion
Why Reality TV Is Every Brand’s Playground
Once upon a time, reality TV was dismissed as “guilty pleasure” content - loud, dramatic, and not-so-serious. It was the kind of thing people watched with the volume turned down, half embarrassed to admit they enjoyed it. Marketers…
Investing In Africa’s Creative Infrastructure
Africa is in the middle of a creative renaissance. Our music is filling stadiums across the globe. Our films are getting nominated for major international awards. Our fashion, dance, art, and storytelling are shaping global trends.…
The Troubling ‘Hot Takes’ Of Marketing Thought Leaders About AI
If you've sat in any conversation about business lately, it's difficult to avoid the conversation about AI. So it's natural that there's a mix of optimism, upspoken fear, anxiety, confusion, and resentment for it. These emotions…
Building Bridges In A Polarised World: Sustainability As Unlikely Common Ground
In an age where the world is divided by politics, inequality, ideologies, and a whole lot of issues, it is easy to assume that unity is out of reach. But amid these divisions, sustainability has emerged as one of the few issues…
Analyzing The Gobir-Afromedia Fraud And Its Wider Implications For The IMC Industry
It is no longer news that on Wednesday, 9th July precisely, Justice Raliat Adebiyi of the Lagos State High Court, Ikeja, sentenced Alhaji Mohammed Gobir, a former director of Afromedia Plc, to seven years imprisonment for…
Media Planning In The AI Era: Beyond Automation, Towards Human-AI Synergy
Not long ago, the idea of Artificial Intelligence playing a leading role in media planning might have raised a few eyebrows – even mine! But today, it's no longer a distant concept; it's a present reality. At mediaReach OMD, we've…
Dear Comms Professionals, Stop Leaving Your Social Media To Interns
Some of us, communications elders – yes o, people with long bios, LinkedIn badges and grey hairs of experience passionately argue that the job of managing a company’s social media should be left to interns and office assistants.…
The Rise And Rise Of Influencer Marketing In Nigeria
Marketing conversations are no longer centered around “what ad material should we put out?” Instead, they now begin with “which influencers or key opinion leaders (KOLs) should we collaborate with?” This shift marks the growing…
Our New Baby Came This Year
...Yes, this year we welcome our new baby into the world.
𝗚𝗲𝗻 𝗕𝗲𝘁𝗮 𝗶𝘀 𝗯𝗼𝗿𝗻. Generation Beta refers to individuals born between 𝟮𝟬𝟮𝟱 𝗮𝗻𝗱 𝟮𝟬𝟯𝟴, primarily the children of Younger Millennials and older Gen Zers.While we're still…
Labubu’s Marketing Magic: A Blueprint For Nigerian Brand Communicators
In today’s digital age, attention is the new currency and Labubu, a quirky, sharp-toothed plush toy from Pop Mart, is cashing in big time. What started as a collectable has exploded into a global sensation, thanks to TikTok trends,…