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How Stanbic IBTC Is Impacting Lives, Society Via Collaborative CSI
The key to the sustainability of any business is collaborative corporate social investments; business survival is predicated on the level of support and goodwill it enjoys from its stakeholders, particularly its host community. Stanbic…
Access Bank Sustainability: Driving Innovative Solutions to Societal Challenges
By Jeremiah Agada
Introduction
Most companies have long practiced some form of corporate social and environmental responsibility with the broad goal, simply, of contributing to the well-being of the communities and…
How LSETF Is Helping Small Businesses Build Strong Brands
The micro, small and medium enterprises (MSMEs) account for a significant portion of the local and national economy. They are crucial in providing employment opportunities for the working population. According to a recent report jointly…
Unilever Employees Partner Recyclepoint, Polly Alakija To Beautify Ken-Ade Private School, Makoko
In demonstration of its commitment to make sustainable living commonplace, Unilever Nigeria PLC. employees have partnered RecyclePoint and Polly Alakija to create a sustainable environment for children of Ken-Ade Private school, Makoko,…
Unilever Nigeria: Sustainability As A Force for Good
With about 7 billion people living in the world, natural resources have come under tremendous strain globally. Rising temperatures, water scarcity, double burden of nutrition and increasing gaps between the poor and the rich are some of…
Brands Optimal: Optimizing Brand Building Initiatives
By AzeezDisu
By Azeez Disu
In today's competitive world, brands battle to take dominance of the market share, earn favourably…
How Pepsi’s ‘Naija All The Way’ Campaign Is Reigniting The Naija Spirit
By Jeremiah Agada
"…I have watched the NaijaAllTheWay commercial like 10 times, and I keep coming back to it. So many things I want to say…the music, putting these A-list stars together, the chest-thump and most importantly, how it…
Cowbellpedia: Celebrating 20 Years of Promoting Education Through Impactful CSR
By Jeremiah Agada
The concept of Corporate Social Responsibility (CSR) has long been used as an effective lens to examine the actions of businesses toward ensuring mutual long-term growth, well-being, and sustainability.
Today's…
BrandEye Media: Award Winning Media Agency With Global Relevance
By Azeez Disu
Award-winning full-service media strategy and buying agency, BrandEye Media continues to be one of the most sought-after agencies in Nigeria and on the international scene for its innovative and creative solutions for…
Extraordinary Experiential Agency: Showcasing The Success Story Of Oracle Experience
By Jeremiah Agada
Introduction
The idea of an oracle in marketing communications is an interesting one. In classical antiquity, an oracle was a person or agency considered to provide wise and insightful counsel or prophetic…