Spotlight

The Out-Of-Home (OOH) sector of the IMC industry in Nigeria was the worst hit by the recession that destabilised the country’s economy in 2015. Coupled with its challenges of multiple taxation / over taxation, community issues with Area…

Ikechukwu Obiaya “An insult, that’s what it would be, an insult, if I were to ask you, ‘Do you think?’” I have often begun my classes on critical thinking with such words, going on to add that one would take umbrage at such…

Introduction It is a known fact that football in Nigeria has passed through many phases and varied lifespan. It is a rallying point in the country‘s sporting history commanding a near-cult following in…

By Azeez Disu The seamless interaction between humans and technology is changing the way businesses now operate globally with the likes of Artificial Intelligence, Big Data and others. In this regard, Ray Kurzweil forecasts that “By…

By Jeremiah Abutu Winston Churchill has been quoted as saying many times, “Responsibility is the Price of Greatness.” One can’t think of a more judicious use of words when it comes to the value of CSR…

One of Nigeria’s leading IMC powerhouses, Yellow Brick Road, is geared to add a new phase to the marketing community as it unveils a new logo which reinforces the spirit to offer more than just adverting. The new logo…

By Janet Udogu Genesis While some firms pride themselves at being the best in what they do, others have with mastery taken it a notch higher, by weaving these different areas of unique business strength and…

By Jeremiah Agada The narrative of the evolution of private PR practice in Nigeria is incomplete without the mention of Quadrant MSL Group. The agency is among the few that have brought positive disruptions to the PR landscape in…

By Tunji Faleye   TPT International Limited is a full-service PR firm maintaining practice areas in crisis management, corporate communications, strategic counselling, media relations, information communications technology…

The trend in marketing communications across the world has put a lot more into perspective the essence of positive perception to the survival of any discerning organisation. Coupled with the changing pattern of consumption among…