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Lagos NIPR Unveils 2021 PR Week Programmes, AGM
The Lagos State Chapter, the leading branch of the Nigerian Institute of Public Relations (NIPR), has unveiled programmes to mark this year’s edition of the Lagos Public Relations Week; themed: Managing Public Communication, Building…
NGWIPR Charges Undergraduates To Explore Growth Opportunities During Degree Program
Nigerian Women In Public Relations, on Saturday, May 22nd, during the sixth edition of its virtual Public Relations Students on Campus Summit have tasked undergraduates to explore growth opportunities while still in school. The event…
NIPR Inaugurates New Council, Confers Fellowship On Opayemi, 20 Others
L-R: President and Chairman of Council,NIPR, Mallam Mukhtar Sirajo and President, PRCAN, Israel Jaiye Opayemi
The Nigerian Institute of Public Relations has inaugurated new a Council at the just concluded Annual General Meeting held in…
10 Benefits Of Programmatic Advertising To Add To Your Media Mix
S3 Advertising’s media buyer, Grace Johnson, counts down the top 10 benefits of programmatic advertising and explains why you should make it part of your advertising media mix.
The world of programmatic advertising is often…
“If We Truly Want To Change Africa’s Narrative, African Institutions Must Embrace More Of Public…
Yomi Badejo-Okusanya, APRA President
The President, African Public Relations Association, Yomi Badejo-Okusanya has reiterated the need for institutions in Africa to embrace public relations so as to help drive positive narratives and…
NCC Reaffirms Commitment To Digital Empowerment For Young Women, Girls
The Nigerian Communications Commission (NCC) has reaffirmed its commitment to the promotion and empowerment of young women and girls in the use of Information and Communication Technology (ICT) in the country.
The Commission…
Nazerali, Lloyd Named Global Client Presidents of Dentsu X, Carat, Respectively
L-R: Sanjay Nazerali and Fiona Lloyd
Sanjay Nazerali has been named global brand and client president of Dentsu X, the integrated communications agency network (formerly known as Dentsu Media).
He succeeds Mike Nakamura, a long-time…
Omnicom Wins Philips’ $300m Global Creative & Media Account Review
Global health technology and beauty giant Philips has awarded its creative, public relations and media accounts, worth $300m, to Omnicom following a review.
Philips will work with a cross-agency team drawn from several Omnicom shops…
MTN Nigeria Partners LaLiga To Excite Football Fans
MTN Nigeria has collaborated with LaLiga, the men’s top professional football division of the Spanish football league system, to excite football fans in the country.
According to statement from the company, the partnership,…
Metrics Marketers Love Most Are Usually The Wrong Ones, ANA Study Finds
Marketers love their key performance indicators, but they’re mostly looking at the wrong ones, according to a new study by the Association of National Advertisers.
Indeed, of the five KPIs the ANA identified as most used by…