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WPP Partners Reddit To Strengthen Commerce, Tech Expertise
WPP and Reddit have tied up to help brands better leverage the purchasing power of online communities. Both parties will tap into the commerce and technology expertise across WPP and its media agencies within GroupM…
Global Contextual Ad Market To Hit $335B By 2026-New Study
The pandemic has impacted advertising revenue in the past two years, but a new market study published by Global Industry Analysts Inc. forecasts an uptick for contextual advertising.
It estimates the global contextual ad market will…
Action To Impact: Herconomy Calls For Gender Parity At Annual Conference, Awards And Gala Night
Ifedayo Durosinmi-Etti, Founder and CEO, Herconomy.
Ifedayo Durosinmi-Etti, Founder and CEO, Herconomy, wholeheartedly believes that “when the life of a woman is positively impacted, value is created not just for that woman but for her…
How Should Brands Prepare For The New Era Of Digital Advertising?
The deprecation of third-party cookies is the perfect opportunity for the industry to build a better infrastructure for the open web, writes ID5’s Joanna Burton.
As we say goodbye to 2021 and step into a new year, we’re also taking…
Inclusion, Sustainability In Focus As Manufacturing Professionals Gather At Expo
By April this year, more than 3,000 manufacturing professionals and more than 100 exhibiting brands from across the world will gather in Lagos to showcase manufacturing and industrial solutions at the third edition of the Equipment and…
FG Inaugurates Tolu Ogunkoya-Led 15 Man Audience Measurement TaskForce
The Federal Government through the Ministry of Information and Culture has inaugurated a 15-man Audience Measurement Taskforce led by veteran industry professional, Tolu Ogunkoya, as Chairman.
Other members of the taskforce include…
Social And Influencer Trends To Look Out For In 2022
The Advertising Standards Authority (ASA) has been cracking down on influencer marketing across social media platforms. Now, brands must ensure influencers are disclosing paid partnerships or gifting in the correct manner.
The ASA…
Grand Oak Appoints Olanisimi Oluwatobi As Brand Manager
Grand Oak Limited, the Marketing and Sales arm of Lexcel Group, a company focused on the marketing and distribution of alcoholic and non-alcoholic beverages Pan-Nigeria, with futurist footprint Pan-Africa has appointed Olanisimi…
Quorum West Africa: Spotlighting Africa’s Award-winning Live Interaction Experts
What do customers really want when they are interacting with a brand? Cutting across most demo- and psychographic breaks, the importance of “feeling valued” is the common equalizer for customers from teenagers to those at the oldest…
Consequences of Price-Fixing Behaviour in the Nigerian Advertising Market
By Martin Ike-Muonso
Introduction
APCON’s decision to develop a set of rules to govern the behaviour of the advertising market participants is highly commendable. There is no doubt that the industry will do much better ‘ceteris…