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Social And Influencer Trends To Look Out For In 2022
The Advertising Standards Authority (ASA) has been cracking down on influencer marketing across social media platforms. Now, brands must ensure influencers are disclosing paid partnerships or gifting in the correct manner.
The ASA…
Grand Oak Appoints Olanisimi Oluwatobi As Brand Manager
Grand Oak Limited, the Marketing and Sales arm of Lexcel Group, a company focused on the marketing and distribution of alcoholic and non-alcoholic beverages Pan-Nigeria, with futurist footprint Pan-Africa has appointed Olanisimi…
Quorum West Africa: Spotlighting Africa’s Award-winning Live Interaction Experts
What do customers really want when they are interacting with a brand? Cutting across most demo- and psychographic breaks, the importance of “feeling valued” is the common equalizer for customers from teenagers to those at the oldest…
Consequences of Price-Fixing Behaviour in the Nigerian Advertising Market
By Martin Ike-Muonso
Introduction
APCON’s decision to develop a set of rules to govern the behaviour of the advertising market participants is highly commendable. There is no doubt that the industry will do much better ‘ceteris…
Yomi Badejo-Okusanya Becomes first African to be inducted into ICCO Hall of Fame
Barely weeks after he joined other IMC industry greats to be inducted into the Brandcom Hall of Fame, Yomi Badejo-Okusanya (YBO), President, African Public Relations Association (APRA) and Group Managing Director, CMC Connect…
Airtel Nigeria To Feed 5000 IDPS At Christmas
Leading telecommunications services provider, Airtel Nigeria, has announced plans to feed 5,000 Internally Displaced Persons (IDPs) across five different IDP camps under its annual Christmas programme, “Airtel 5 Days of Love”.
The…
2nd OOH Academy’s Boardroom Webinar Series to Deepen Knowledge on Selling Billboards
The second OOH Boardroom Webinar Series scheduled to hold on the 17th of December 2021 will deepen knowledge on strategies and actionable insights required selling solutions beyond billboards.
This was made known recently to…
NCC Educates Telecom Consumers On Flubot Malware
The Nigerian Communications Commission (NCC) has called the attention of millions of Nigerian telecom consumers to the existence of new, high-risk and extremely-damaging, Malware called Flubot.
It also listed measures to guard…
Interswitch Partners CBT To Accelerate Digital Banking Transformation
Interswitch Group, Africa’s technology-driven company, has embarked on a strategic partnership with Codebase Technologies (CBT), a global open API banking solution provider, to accelerate the digital banking transformation across the…
The 7A Marketing-Mix Strategy
By Anupam Narula
It is correct to say that we live in an era of risk and uncertainty. The pandemic, new technologies, changing consumer behaviors, and greater transparency together have turned the businesses upside down. Over the…