brand

Once upon a time, reality TV was dismissed as “guilty pleasure” content - loud, dramatic, and not-so-serious. It was the kind of thing people watched with the volume turned down, half embarrassed to admit they enjoyed it. Marketers…

After the Showmax challenge which was the first brand-sponsored task, Big Brother Naija housemates had a second task sponsored by Amazon Farms. The housemates had a task with Amazon Farms which required each team to prepare a dish…

L-R: Key Account Director, Huawei Technology Nigeria Limited, Joey Wu; General Manager, Fixed Broadband, MTN Nigeria, Onyinye Ikenna-Emeka; Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo; Chief Marketing Officer, MTN…

Lagos. Nigeria. Tuesday, May 17, 2022. The 2022 Africa Magic Viewers’ Choice Awards (AMVCA) is not an event to forget in a hurry. The 8th edition of the most prestigious award left unforgettable memories in the minds of Nollywood…

According to Brand Finance Africa 150 2022 report, South African brands are leading the African continent with MTN taking the most valuable brand position in Africa , The South African brands…

In what can be termed a historic feat, global e-hailing firm Uber says it has facilitated one billion trips in Africa since entering the market less than 10 years ago. According to the company, over 10 billion kilometres of…

By Augustine Fou Brand advertisers have been frantically pouring ad budgets into digital channels for the last twenty years. They’ve chased every shiny object offered up to them from programmatic ads on long-tail sites, behavioral…

Kehinde Kadiri, Portfolio Manager for Non-Alcoholic brands, Nigerian Breweries PLC Maltina, the flagship non-alcoholic drink from the stables of Nigerian Breweries and Nigeria’s first locally produced malt drink was launched in Nigeria…

Few things attract attention for a brand like a stunt or a ‘world’s first’. As part of the Agencies4Growth festival, Neil Foster, vice-president of Guinness World Records (GWR) consultancy and Hayley Woodward, head of global…