Branding

Although communications is a discipline where clarity is currency, conflation of marketing and branding is one misnomer that plagues business models. Yet, their mandate in an ideal setting is clear-cut. Some executives even…

Very often, a state government reaches for a big idea to sell itself to the world. Lagos has tried several: "Centre of Excellence." "Eko Oni Baje"(meaning Lagos that never spoils). "State of Aquatic Splendour." These are not just…

From Arsenal to Aston Villa, Rwanda, the small East African nation has built a $650 million tourism industry on the back of sports sponsorships — and the critics haven't stopped it. A Shirt, A Statement, A Strategy When Aston…

Prince Adedamola Docemo, MD of LASAA As part of efforts to sanitise the society from indiscriminate placement of campaign materials in the state, the Lagos State Signage and Advertisement Agency (LASAA) has unveiled guidelines that…

Beauty YouTuber and Nigerian-American influencer , Jackie Aina who is based in America recently released her latest Forvr Mood candle collection and Nigerians did not take it so well. She named this collection the ‘Owambe collection’…

By Ishola Ayodele George Bernard Shaw once masterfully remarked, “The single biggest problem in communication is the illusion that it has taken place”. Many a time, organisations, brands and Leaders talk to themselves while thinking…

REZWANA MANJUR While many industries were hit hard by COVID-19, causing marketers to test new solutions, innovate with new messaging, and do more with less, the hardest hit industry was undoubtedly travel. However, with…

Morgan Freeman Hollywood star, Morgan Freeman and Lori McCreary’s production studio, Revelations Entertainment, recently announced it was launching a new tech-focused branding and marketing service alongside marketing agency URI…