marketing

Marketing today is no longer a straightforward journey from awareness to sale. As consumer habits evolve and trust becomes a key driver, brands are rethinking how they connect with audiences. Influencers and content creators have…

The Honourable Commissioner for Commerce, Cooperatives, Trade and Investment in Lagos State, Mrs. Folashade Ambrose-Medebem, speaking as Special Guest of Honour at the maiden LeadHers in Marketing Conference has revealed that the story…

The Seplat Energy executive opens up on managing executive power, professional clash, and the emotional toll of the 2019 acquisition at NIMN’s inaugural LeadHers in Marketing Conference For the first time in what colleagues…

Worldwide creative services and advertising holding group, WPP (Worldwide Partnerships Plus) has unveiled an ambitious multi-year restructuring plan branded “Elevate 28,” positioning the group to transition into a single,…

Artificial intelligence is no longer a futuristic concept in marketing — it is infrastructure. Content is generated in seconds. Campaigns optimize themselves. Reports build automatically. Execution, once a specialized skill, is…

The Association of Digital Marketing Professionals (ADMARP) has launched a research-informed campaign ahead of International Women’s Day 2026 to shed light on the structural realities faced by women in technology and digital…

When news filtered in from Uyo during the elective Annual General Meeting of the National Institute of Marketing of Nigeria (NIMN) that Dr. Bolajoko Bayo-Ajayi had been elected President of the NIMN, many industry observers had…

In his book Competitive Identity, Simon Anholt, an independent policy advisor who coined the term "nation brand," notes that we often view the world through simplistic clichés. To many, Paris is elegance. Japan is technology.…

When people ask me what it’s like to work in marketing in Nigeria, I usually smile before answering. The truth is, it’s not for the faint of heart, and trust me, Nigerians are not faint-hearted. Nigeria is the very definition of…

The Word I’m Growing Tired Of ​​This morning I watched a TED Talk titled What Will Happen to Marketing in the Age of AI by Jessica Apotheker, and the first comment under it said exactly what I’ve been feeling: I’m growing tired…