Nike

Nike has refreshed its 'Just Do It' campaign to 'Why Do It?' to engage with younger demographics of athletes. The campaign was created by longtime agency partners Wieden+Kennedy Portland. Designed to connect with young…

Nike, an American Multinational Corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services has announced an extension of its partnership…

Alibaba smashed its 2017 record, selling over RMB213.5bn (around $30bn) in just one day of sales during its 11.11 Global Shopping Festival. The number is almost $5bn more than last year and Alibaba hit a significant milestone in…

Nike's "Nothing Beats a Londoner," was the first Grand Prix recipient in the new Social & Influencer Lions category at the Cannes Lions International Festival of Creativity on Thursday night. "When we come down to it, this…

R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that use AI to capture photos of fans at moments of excitement. The work also won the Best Use…

Nike, the sportswear brand, is the top brand in the 2018 Gunn Media 100 rankings, while FMCG business Unilever is the top advertiser and the top campaign is for McDonald’s fast-food chain in Singapore. The 2018 Gunn Media 100, from…

By Sarah Mahoney While it’s still making its way through rocky territory, Nike says it’s regaining its footing, reporting financial results that beat analyst expectations. It also unveiled new initiatives meant to boost customer…