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Sport Marketing
Liverpool’s ‘7-Up’ sparkling Display & The Magic Of Brand Association
Sometimes opportunities can land on your laps when you least expect them. When the much-touted English Premier League (EPL) star match of last Sunday between Manchester United and Liverpool began, the least anyone expected was a close,…
Access Bank Lagos City Marathon 2023: 60,000 Runners Confirm Participation
The organisers of the 2023 edition of the Access Bank Lagos City Marathon has confirmed Over 60,0000 runners for the competition.
The sporting event is scheduled to hold on February 4th, 2023. Some analysts feel the organisers may…
Qatar 2022: Stars Of Nigerian Descent Set To Shine At The World Cup
The 2022 World Cup taking place in Qatar will have several Nigerian names on parade at the Mundial in other competing nations as Nigeria's flag will not be hoisted in the Asian country.
The Nigeria soccer fans were hoping for an…
Manchester City FC Releases Revenue Of £613million, £41.7million Profit For 2021/22
English soccer’s top-flight club, Manchester City Football Club has released its annual financial report for the year 2021/22 season covering the period of 1st of July, 2021 to 30th of June 2022, announcing the highest-ever revenues…
EPL Clubs Break Soccer Record, Splash Over $2.2 Billion In Summer Transfer Market
During the last European summer transfer market window that ended on Thursday, September 1, English Premier League clubs broke the global soccer transfer spending record for a season, splashing a whooping £1.9…
MultiChoice Announces Open Sporting Weekend For All DStv, GOtv Subscribers
The lucky ones may call it "a September to remember" as Africa’s leading entertainment provider, MultiChoice Nigeria, has announced an open sporting weekend coverage of 11 English Premier League matches for all lovers of the football…
EPL Tops World’s Soccer Broadcasting Revenue League With €3.5B
Newest research has shown that the English Premier League (EPL) generated the highest broadcasting revenue in the 2021/22 sports season. According to a recent research study by…
Nike Extends Deal With Nigeria To 2026, Opens New Stores
Nike, an American Multinational Corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services has announced an extension of its partnership…
English Premier League @ 30: The Success Story Of An Iconic Sports Entertainment Brand
The 2022 season of the English Premier League started barely two weeks ago, however, the league had to take a time-out to celebrate its 30th anniversary on Monday, August 15, 2022. It has been three decades that have seen English club…
Sports Marketers To Smile As DStv, GOtv Air Full European Soccer Season
Africa’s leading entertainment provider, MultiChoice has assured viewers and marketers that the new football season will be aired in full on DStv and GOtv. This means top actions from the best leagues, teams, players, and managers in…