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Sport Marketing
EPL Tops World’s Soccer Broadcasting Revenue League With €3.5B
Newest research has shown that the English Premier League (EPL) generated the highest broadcasting revenue in the 2021/22 sports season. According to a recent research study by!-->!-->!-->…
Nike Extends Deal With Nigeria To 2026, Opens New Stores
Nike, an American Multinational Corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services has announced an extension of its partnership!-->!-->!-->…
English Premier League @ 30: The Success Story Of An Iconic Sports Entertainment Brand
The 2022 season of the English Premier League started barely two weeks ago, however, the league had to take a time-out to celebrate its 30th anniversary on Monday, August 15, 2022. It has been three decades that have seen English club!-->!-->!-->…
Sports Marketers To Smile As DStv, GOtv Air Full European Soccer Season
Africa’s leading entertainment provider, MultiChoice has assured viewers and marketers that the new football season will be aired in full on DStv and GOtv. This means top actions from the best leagues, teams, players, and managers in!-->!-->!-->…
Wimbledon: The Strength of Brand Heritage
By Ntia UsukumaJust a couple of weeks ago, the excitement of the 2022 Wimbledon came to its climax when No. 1 seed and world No. 3, Novak Djokovic earned his seventh Wimbledon title after defeating Nick Kyrgios 4-6, 6-3, 6-4, 7-6!-->!-->!-->…
Qatar 2022: Nigerian Brands, Businesses Rue Missed Opportunities
In the next five or six months, from 21 November to 18 December 2022, soccer aficionados across the globe will gather in Qatar, where an Arab country will be hosting the global soccer Mondial, the World Cup, for the first time.!-->!-->!-->…
FIFA, EA Sports End 30-Year Partnership
Video game maker, EA Sports, and FIFA, soccer’s global governing body, have parted their years-long relationship without an agreement to extend.
The video game company said it will continue to make football video games which,!-->!-->!-->!-->!-->…
Pepsi Sponsors DStv Premium Golf Day
Soft drink giants, Pepsi, have announced its sponsorship support for the second edition of the DStv Premium Golf Day which will hold at the Ikeja Golf Club on 23 April.
This was disclosed in a statement released in Lagos last Monday!-->!-->!-->!-->!-->…
ALAT Restates Commitment To Youth Development, Sponsors NUGA Games
By Toyosi Olajide
ALAT by Wema, Nigeria’s digital bank, has announced its sponsorship of the 26th Nigerian University Games Association (NUGA) which began on Wednesday, March 16, and will run till March 27, 2022, at the University!-->!-->!-->!-->!-->…
Access Bank City Marathon: The Goal Is To Give Lagos A Global Platform, Says Sanwo-Olu
Lagos State Governor, Mr. Babajide Sanwo-Olu has revealed that one of the reasons behind the huge push for the Access Bank Lagos City Marathon was to use it as a global platform to position The Lagos brand as an outstanding!-->!-->!-->…