Browsing Category
Sport Marketing
Wimbledon: The Strength of Brand Heritage
By Ntia UsukumaJust a couple of weeks ago, the excitement of the 2022 Wimbledon came to its climax when No. 1 seed and world No. 3, Novak Djokovic earned his seventh Wimbledon title after defeating Nick Kyrgios 4-6, 6-3, 6-4, 7-6…
Qatar 2022: Nigerian Brands, Businesses Rue Missed Opportunities
In the next five or six months, from 21 November to 18 December 2022, soccer aficionados across the globe will gather in Qatar, where an Arab country will be hosting the global soccer Mondial, the World Cup, for the first time.…
FIFA, EA Sports End 30-Year Partnership
Video game maker, EA Sports, and FIFA, soccer’s global governing body, have parted their years-long relationship without an agreement to extend.
The video game company said it will continue to make football video games which,…
Pepsi Sponsors DStv Premium Golf Day
Soft drink giants, Pepsi, have announced its sponsorship support for the second edition of the DStv Premium Golf Day which will hold at the Ikeja Golf Club on 23 April.
This was disclosed in a statement released in Lagos last Monday…
ALAT Restates Commitment To Youth Development, Sponsors NUGA Games
By Toyosi Olajide
ALAT by Wema, Nigeria’s digital bank, has announced its sponsorship of the 26th Nigerian University Games Association (NUGA) which began on Wednesday, March 16, and will run till March 27, 2022, at the University…
Access Bank City Marathon: The Goal Is To Give Lagos A Global Platform, Says Sanwo-Olu
Lagos State Governor, Mr. Babajide Sanwo-Olu has revealed that one of the reasons behind the huge push for the Access Bank Lagos City Marathon was to use it as a global platform to position The Lagos brand as an outstanding…
Access Bank Lagos Marathon: Organisers Disclose Alternative Routes For Motorists
The organisers of the Access Bank Lagos City Marathon holding within the Lagos Metropolis this Saturday, 12th February 2022, starting from 5.00 am. have explained that alternative routes have been created to reduce the inconveniences…
Sports Marketing: $396m Spent In 2022 EPL January Transfer Window
English Premier League clubs splashed nearly £300 million ( $396m) in this year’s January transfer window — the second-highest amount ever spent in the winter transfer window — boosted by a flurry of late big-money moves.The likes…
AFCON 2021: Brands Brave Omicron Scare to sponsor Africa’s ‘Mundial’
By the time you may be reading this, the Super Eagles of Nigeria may have begun their quest for glory at the 30,000 –capacity Stade Roumdé Adjia in the northern Cameroonian town of Garoua where they will be taking on the Pharaohs of…