PR

Tolulope ‘Tolucomms’ Olorundero, founder of the Public Relations Women Foundation and Lead Consultant, Mosron Communications has issued a blunt verdict on the structural failures of Nigeria’s PR industry, arguing that decades of…

In a world where blockbuster budgets like the $150 million splash for Wicked—complete with Starbucks tie-ins and Empire State Building glow-ups—grab headlines, small businesses don't need deep pockets to shine. You can skyrocket…

As we navigate the threshold of 2026, the Nigerian economic landscape is finally shedding the "survivalist" skin that defined the previous two years. The data from 2025 paints a compelling picture of a nation pivoting toward…

Very few global technology brands have enjoyed as steep and promising an ascent in Nigeria’s urban consumer economy as Glovo. Operating in a market defined by youthful demographics, rising digital payments adoption and a…

L-R: Emmanuel Aremoh, Head of Marketing, Spiro Nigeria; Kenneth Adejumoh Corporate Communications Manager, Nosak Group; Ibiyeye Eniola Esther, Digital Marketing Executive, Spectranet; Godwin Okhawere, Brand Communication Lead, Spectranet…

At the opening session of the ongoing Nigeria Public Relations Week (NPRW), holding at the CEEDAPEG Hotel in Uyo, Akwa Ibom State, the Minister of Information and National Orientation, Mohammed Idris, FNIPR, called on public…

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement,…

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) joins the world in celebrating International Women’s Day (IWD) 2025, themed "Accelerate Action." This theme underscores the urgent need to advance gender…

Contrary to popular opinion, the Managing Director/Chief Executive Officer of Integrated Indigo Limited, Bolaji Abimbola has said that the Public Relations (PR) landscape is not shrinking, but rather evolving and undergoing a…

The bedrock of effectively and efficiently managing quiet wars or crisis management is to imbibe the tripartite values of trust, integrity and consistency. These were the views of Ndidi Okonkwo Nwuneli, the Founder of LEAP…