Information reaching Brand Communicator has it that the Head of Stakeholder Management and Communication for the Lagos State Employment Trust Fund, LSETF, Efeturi Doghudje, has quit the services of the agency.
While at the agency, Efeturi who is the daughter of former APCON Chairman, Chris Doghudje, was responsible for building sustainable relationships with strategic stakeholders such as Government Ministries Departments and Agencies, LGAs, Beneficiaries and potential Donors as well as organizing strategic stakeholder engagement across the different Local Government Areas of Lagos State.
She also served as the Head Communication for LSETF, a role that incorporates Brand Development and Architecture, definition of marketing and media objectives/strategies, evaluation of opportunities and refining marketing and communication plans in accordance to the agency’s needs. She also manage activation/communication/digital agencies and vendors to ensure brand consistent and coordinated communication that drive optimal coverage and brand consistency across all LSETF programmes.
As at press time, Efeturi’s next destination is unknown. Efeturi who has over ten years of experience in strategic communication, international and local media relations, social responsibility, branding and digital media management across diverse brands spanning corporate, financial services and the public sector, has completed high-level executive programmes in Managing Government Relations at the Lagos Business School, Marketing Management and Leadership at the Chartered Institute of Marketing (CIM) Lagos, Integrated PR Workshop at the CIPR, London UK, Professional Diploma in Digital Marketing at the Digital Marketing Institute (DMI) Ireland and a Certificate of Participation PMP Preparatory Course from JK Michaels Project Management, Lagos.
She is a graduate of Media and Communications studies from the prestigious Ahmadu Bello University, ABU, Zaria and has obtained an M.Sc from the Pan African University, PAU, Lagos in Media and Communication studies.