Four Pulley Limited (FPL), a Nigerian out-of-home media company, has joined the National Advertising Conference (NAC) 2026 as a Platinum Partner, reinforcing the growing support for the industry’s foremost platform for dialogue, knowledge exchange and strategic engagement.
The partnership comes ahead of the 2026 edition of the National Advertising Conference, scheduled to be held in Abuja from November 11 to 13, under the theme, “Repositioning the Marketing Communications Industry for the Next Frontier.”
The conference is expected to bring together advertising and marketing communications professionals, brands, media organisations, regulators, technology companies, government, academia and other stakeholders to examine the forces reshaping the industry and explore opportunities for sustainable growth.
With technology, artificial intelligence, data, digital media and changing consumer behaviour transforming the marketing communications landscape, NAC 2026 will provide a platform for stakeholders to assess current realities, exchange ideas and develop strategies for navigating the next phase of industry growth.
Commenting on the partnership, Lanre Ashaolu, CEO of FPL Mela, said Four Pulley Limited was pleased to support a platform that encourages the industry to confront emerging realities and prepare for the opportunities ahead.
“We are delighted to support the National Advertising Conference 2026 as a Platinum Partner. The marketing communications industry is at an important point of transformation, and platforms such as NAC provide an opportunity for the industry to collectively examine where we are going and how we can prepare for the opportunities ahead.”
Ashaolu said the company looked forward to contributing to conversations that would help build a more innovative and future-ready industry.
“We are proud to support this important conversation and look forward to contributing to the success of NAC 2026. As the industry evolves, collaboration, innovation and the willingness to embrace new possibilities will be critical to creating sustainable value for brands, businesses and audiences.”
Also speaking on the partnership, Bassey Uduak, Chairman of the Marketing Sub-Committee of the National Advertising Conference, welcomed Four Pulley Limited to the conference’s growing network of partners.
He described the partnership as an important demonstration of the value of collaboration among stakeholders in strengthening Nigeria’s marketing communications ecosystem.
“We are pleased to welcome Four Pulley Limited as a Platinum Partner of NAC 2026. Their support reinforces the importance of collaboration between industry stakeholders in building a stronger and more future-ready marketing communications ecosystem.”
Bassey added that the next phase of growth for the industry would require fresh thinking, stronger partnerships and a willingness to embrace change.
“The next frontier requires new thinking, strategic partnerships and a willingness to embrace change, and we are delighted to have Four Pulley Limited join us on this journey.”
NAC 2026 will feature keynote presentations, fireside conversations, high-level industry panels, workshops, exhibitions and networking sessions designed to facilitate knowledge exchange, business connections and collaboration among participants.
Discussions at the conference will focus on some of the major forces redefining marketing communications, including artificial intelligence, data, digital media, evolving consumer behaviour, technology and emerging business models.
The partnership with Four Pulley Limited adds to the growing ecosystem of organisations supporting the conference and its ambition to move the industry beyond conversations about change towards actively shaping its future.
Four Pulley Limited is a Nigerian out-of-home media company that connects brands with audiences through creative, strategic and impactful media solutions. Its partnership with NAC 2026 reflects its commitment to supporting dialogue, innovation and collaboration within Nigeria’s marketing communications ecosystem.
The National Advertising Conference is a leading platform for stakeholders across advertising, marketing, media, creative communications, technology, government, regulation and academia to examine industry trends, share knowledge and develop ideas capable of contributing to the growth and transformation of Nigeria’s marketing communications sector.