Brand Communicator

The fact that online activity has increased everywhere during lockdown is no surprise – figures show almost half of internet users spending longer on social media – but marketers may be more interested in how much of this new behaviour…

Not less than ten businesses have emerged as beneficiaries of the Elev8media 40 million naira SMEs support programme from the OOH agency. The winners emerged through a rigorous process where judges selected certain numbers of…

Olusegun McMedal The Lagos State Chapter of Nigerian Institute of Public Relations (NIPR) has applauded the bravery and dedication of Nigerian news and health reporters in keeping Nigerians abreast of the latest news of COVID-19…

By Jeremiah Agada L-R: Felix King, MD, Oracle Experience; Steve Babaeko, CEO/CCO, X3m Ideas, Ukoh Iquo, CEO, Entod Marketing and Abiodun Oshinibosi, Project Marshall, Abelinis Limited. Felix King, Managing Director of one of…

It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one positive we can take from it, it’s that brands have the opportunity to create lasting emotional bonds…

Advertising creatives often hold different views of what constitutes original, appropriate work than external judges, according to a study published in the Journal of Advertising Research (JAR). Mark Kilgour (University of Waikato),…

Raymond Murphy, Chief Executive Officer, Mouka As Muslim faithful celebrates Ramadan, Mouka, the frontline company in the manufacturing of mattresses and beddings in Nigeria, urged Islamic scholars, leaders and believers, to sustain…

Temitope Oguntokun, Corporate Affairs & Legal Director, International Breweries. Frontline sustainability professional, Temitope Oguntokun has been promoted to the position of Corporate Affairs & Legal Director for…

Amid enormous uncertainty and disruption, the way forward becomes clear: The future of TV is about audience By Brittany Slattery “We can all think of a time when we were watching a great show, only to be bombarded with six to…

Isreal Jaiye Opayemi, MD/Chief Strategist, Chain Reactions The Managing Director and Chief Strategist, Chain Reactions Nigeria, a reputation management firm, Jaiye Opayemi has urged public relations agencies to rethink strategies,…