Browsing Category
Brands
Meta’s Threads Hits 500 Million Monthly Users, Introduces New Community Features
Meta has announced that its social media platform, Threads, has surpassed 500 million monthly active users, marking a significant milestone in the app’s growth.
The company, which made the announcement recently, said the achievement…
Meta AI Mode Shifts Focus From Algorithmic Links To Authentic Users’ Opinions
Meta has just flipped the script entirely with a new feature called "AI Mode" that skips the usual list of search results and instead gives you a straight answer pulled from what real people are actually saying across the platform.…
Airtel Africa Powers Greener Future, Cuts Diesel Use By 9.1 Million Litres Through Major Energy…
Airtel Africa has recorded a major sustainability milestone, cutting diesel consumption by approximately 9.1 million litres while converting more than 950 network sites from off-grid power sources to grid electricity as part of its…
Beyond Sponsorship: How Power Oil Is Building A Participation Ecosystem Through MasterChef Nigeria
Most sponsorships still operate on an awareness model.
Brands secure visibility. Audiences consume content. Engagement ends there.
But consumer behaviour has evolved.
Today's audiences increasingly expect…
MTN Joins SVOD Fray With MTN One TV, Takes On Netflix, Amazon Prime, Others
MTN Group, one of Africa’s largest telecom providers, is making a major comeback into the continent’s video streaming market. On Monday, the company officially launched MTN One TV, a platform offering live television, local…
Colgate Elevates Ram Raghavan To Global Marketing Chief
Colgate-Palmolive has announced the elevation of senior executive Ram Raghavan to the role of Global Chief Marketing Officer, marking a significant leadership change within the global consumer goods company.
The appointment…
Quoted Companies Of Dangote Group Record Massive Sales, Deliver Strong Profit In Q1 2026
Three listed companies under the Dangote Group have recorded a strong start to the year, posting a combined profit before tax of N456.68 billion in the first quarter of 2026. This represents a 52 percent increase compared to…
ChatGPT Becomes Fastest App Ever To Reach One Billion Monthly Users
OpenAI's ChatGPT has become the fastest application in history to reach one billion monthly active users, marking a major milestone for artificial intelligence as it moves further into everyday life and work.
According to…
How Showmax Deployed Campaign Strategies That Built A Dominant Streaming Brand In Nigeria
Across four years of deliberate brand activity, the now-discontinued streaming platform Showmax consistently demonstrated one of marketing’s most elusive truths: that the most effective campaigns do not interrupt culture; they become…
Airtel Africa Shareholders To Receive Dividend Payments In Naira, Dollar, Pound Sterling
Airtel Africa Plc has confirmed the exchange rate that will apply to its final dividend payment for the financial year ended March 31, 2026. The company said the dividend is 4.26 U.S. cents per ordinary share and is due for payment…