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Brandtainment
Nigerian Artists Amass N60 Billion from Spotify in 2025
Nigerian artists generated over N60 billion in royalties from Spotify streams in 2025, marking a 140% revenue increase over the past two years, according to the platform's latest report. This figure underscores the explosive global…
2026 Valentine’s Day Season: Evaluating Brands’ Focus, Engagements, And Impact
Valentine’s Day remains one of the most enduring celebrations across the world. Its origins trace back to 269 AD when Saint Valentine, a Roman priest, married lovers in secret at a time when such unions were forbidden by…
Imperio Privé Drives Valentine Engagement With Fragrance Activation At Ikeja City Mall
In celebration of this year's Valentine’s Day, Imperio Privé, a premium fragrance line from the Genie’s Collection from the stables of Imperio Cosmetics, hosted a consumer activation at Ikeja City Mall, drawing shoppers, scent…
BBNaija Season 10 Premieres July 26, Guinness Announced Gold Sponsor
MultiChoice Nigeria has officially announced that the highly anticipated 10th season of Big Brother Naija (BBNaija) will premiere in July, with a double launch scheduled for July 26 and 27, 2025.
The organisers of the show also…
First Time Winners JayOnAir, Nons Miraj, Folagade Banks, Tomike, Others Shine At Explosive 5th…
The 5th Edition of Trendupp Awards, Africa’s pioneer awards for Influencers and Content Creators, was a dazzling ceremony that celebrated the creative brilliance shaping Africa’s digital future, on Sunday, July 13th, at the…
Trendupp Africa, Lagos State Government Trains Over 200 Aspiring Creators, Influencers
As a line-up of events leading up to the 5th edition of Trendupp Awards, Trendupp Africa has trained over 200 aspiring creators and influencers in collaboration with the Office of the SA to the Lagos State Governor on Tourism, Arts…
Mastercard Drops Afrobeat Sonic Anthem, Tapping Into Nigeria’s Global Sound
In a country where music moves people and defines moments, Mastercard is making its mark on the Nigerian soundscape with the launch of Wami, its new Afrobeat Sonic Anthem. More than just a catchy tune, the anthem blends…
BBNaija ‘No Loose Guard’ Season To Premiere, June 23
Multichoice Nigeria, the organisers of Big Brother Naija (BBNaija), has officially announced that the reunion for the season 9 reality show, titled “No Loose Guard”, is set to premiere on June 23 at 10:00 pm.
The organiser…
VeeKee James, Folagade Banks, Aproko Doctor, Peller Bag Two Nominations Each For Trendupp Awards…
In what is now the most anticipated moment in Africa's digital calendar, Trendupp Africa, organisers of the continent’s first and pioneering award platform for influencers and content creators, have officially unveiled the nominees…
The Force Is Back: Trendupp Awards Returns For An Explosive Fifth Edition, Nominations Now Open!
Trendupp Africa, the pioneering platform empowering creatives across the continent, is proud to announce the launch of the fifth edition of the Trendupp Awards—Africa’s first and most prestigious award platform dedicated to honouring…