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Idorenyen Enang Emerges New NIMN President
Idorenyen Enang, NIMN President.
Foremost marketing professional and Chief Executive Officer of Corporate Shepherds Limited, Idorenyen Enang has emerged the new President of the National Institute of Marketing of Nigeria (NIMN), at its…
Nazerali, Lloyd Named Global Client Presidents of Dentsu X, Carat, Respectively
L-R: Sanjay Nazerali and Fiona Lloyd
Sanjay Nazerali has been named global brand and client president of Dentsu X, the integrated communications agency network (formerly known as Dentsu Media).
He succeeds Mike Nakamura, a long-time…
The SERAS Calls For 2021 Entries, Unveils Five New Award Categories
The organizers of Africa’s foremost, gold-standard Corporate Social Responsibility and Sustainability awards – The SERAS CSR Awards Africa have announced the call for entry for the 2021 edition of the awards. The awards, which have…
Metrics Marketers Love Most Are Usually The Wrong Ones, ANA Study Finds
Marketers love their key performance indicators, but they’re mostly looking at the wrong ones, according to a new study by the Association of National Advertisers.
Indeed, of the five KPIs the ANA identified as most used by…
NGWIPR Tasks Undergraduates To Pursue Career In PR
Nigerian Women in PR (NGWIPR) has encouraged undergraduates to pursue a career in public relations.
Noteworthy, over the weekend NGWIPR successfully delivered the fifth edition of its virtual Public Relations Students on Campus…
Chain Reactions, LSF PR, Modion, Others Fly Nigeria’s Flag High At 2021 Africa SABRE Awards
Chains Reactions, LSF PR, Modion Communications, Phyllion IMC and Integrated Indigo were among PR agencies within the Nigerian market that flew the nation’s flag high at the 2021 Africa SABRE Awards held recently.
According to…
Cannes Lions To Award Microsoft Creative Marketer 0f The Year
Cannes Lions has announced that it will honour Microsoft as this year’s Creative Marketer of the Year. The accolade is presented to an advertiser that has amassed a body of creative and Lion-winning work over a sustained period of…
LASAA Boss Highlights Effect Of COVID-19 On Regulation, Allocation
Prince Adedamola Docemo, MD of LASAA
The Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Prince Adedamola Adekunjo Docemo has disclosed that the Out-of-Home (OOH) advertising…
Only 36% Of Marketers Optimistic About The Next Five Years -Study
A new study has revealed media and marketing professionals are among the least optimistic when it comes to their future financial and job security, as the effects of the COVID-19 pandemic continue to be felt.
The research from the…
New Research Finds Premium OTT Delivers Better Results For Advertisers
Male hand holding TV remote control.
As the COVID-19 pandemic continues to keep consumers in their homes and on their devices, OTT consumption across Southeast Asia has seen strong growth.* It has become one of the fastest growing media…