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Industry
Embrace Reforms Being Implemented By ARCON, Information Minister Charges ADVAN
The Honourable Minister of Information and National Orientation, Mohammed Idris, has charged the Advertisers Association of Nigeria (ADVAN) to embrace the reforms being implemented in the industry by the Advertising Regulatory…
Increasing Exposure To Experiential Activation Boosts Brand Loyalty, New LBS Study Shows
As brand disloyalty continues to rise in Africa, particularly in Nigeria where the harsh economic climate has reduced consumer spending power, a new study from the prestigious Lagos Business School (LBS) has shown that…
Advertisers Canvass For Friendlier Regulations, Return Osamede As President, Elect New EXCOs
L-R: Femi Adelusi, President, Media Independent Practitioner Association of Nigeria (MIPAN) and Chairman, Head of Advertising Sectoral Groups (HASG) ; Ediri Ose-Ediale, Chief Executive Officer/Executive Director, Advertisers Association of…
WOO Urges US OOH Industry To Speed Up Initiatives On Sustainability
\World Out of Home Organisation President, Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable.
Speaking at the annual conference of the OAAA (Out of Home Advertising…
Sola Mosuro Makes 2024 Cannes Lions As Shortlisting Juror For Film Lions
Experienced creative egghead and the Group Creative Director of Mediafuse Dentsu Creative Agency, Sola Mosuro, has been named Shortlisting Juror for Film Lions at the prestigious 2024 Cannes Lions International Festival…
EXMAN, LBS Debut Management Programme, Explore Future Of Marketing, Others
With a focus on the future of experiential marketing in the continent, particularly in Nigeria, the Experiential Marketers Association of Nigeria (EXMAN) in collaboration with Lagos Business School (LBS), has held a…
At Hayat, We Remain Committed To Our Mission Of Providing Top-Quality Products For Nigerian…
Mr Latunji Motayo recently assumed the role of Country Manager for Hayat Nigeria, becoming the first Nigerian to lead the multinational company's operations in the country. In this exclusive interview, Motayo shares his perspectives on his…
X3M Ideas: Driving Goodvertising And Sustainability To The Creative Edge
It is no longer news that Africa's highly acclaimed creative powerhouse, X3M Ideas, headquartered in Lagos, Nigeria, with offices across Africa and the UAE, has once again etched its name in the annals of advertising excellence by…
OneWildCard Boss Kayode Oluwo Joins Growing List Of Nigerians At 2024 Cannes Lions As Juror
In has described as the year of ‘AfriCannes’, yet another Nigerian has been appointed a juror at the prestigious Cannes Lions International Festival of creativity. Creative advertising expert and Managing Director of Lagos-based…
The US & China: Exclusive Analysis Of The World’s Two Biggest OOH Markets Set For WOO…
The US and China are vying for the position of the world's biggest Out of Home market and two experts will deliver an exclusive analysis of both countries at the World Out of Home Organization Global Congress on June 5-7 in…