Browsing Category
Interviews
Only Experiential Marketing Guarantees Immediate ROI For Every Naira Spent, Brands Optimal Boss,…
Otis Ojeikhoa, the Managing Director and CEO of Brands Optimal Limited is one of the voices of the experiential marketing industry that command respect, holds weight. His visionary leadership driving innovation in consumer…
Stakeholders Must Empower More Young Females In The IMC Industry, Says Nene Bejide
Nene Bejide is a seasoned communications professional and founder of Blanche Aigle Communications, a respected PR agency in Lagos, Nigeria. In this interview, Nene, known for her expertise in brand reputation management, crisis…
2025 Will Be Defined by Digital Acceleration and Shifting Consumer Behaviors Says Insight Publicis…
As the Chief Operating Officer of Insight Publicis, Dolapo Ogunbambo sits at a vantage position which is the heart of Nigeria’s evolving Integrated Marketing Communications (IMC) industry—a space that has witnessed seismic shifts in…
Why Traditional Media Won’t Die But Must Evolve: Insights From Rage Media Boss, Dr. Omoraro
The Nigerian marketing communications industry is experiencing both unprecedented growth and challenges. Over the past eight years, total advertising expenditure has surged from ₦216 billion in 2018 to ₦605.2 billion in 2023, with…
Currency Stability, Industry Unity Critical to Marketing Communications Growth, Says Babaeko
… Shares Insights On Going Global
Steve Babaeko, is a trailblazing industry leader in the Nigeria's advertising landscape and Group CEO/CCO of X3M Ideas Group. In this interview, he offers a comprehensive perspective on the…
Animated Contents With African-Oriented Themes Can Mould Our Next Generations Positively, Says…
The MD/CEO of the Micromedia Group, Shileola Ibironke, has advocated for the production of more kids animated content with African-oriented themes to mould the country’s next generations positively.
Ibironke…
AI, An Ally Of The Creative Team, Not A Competitor, Says Segun Ayinla, Creative Director, IOM
Segun Ayinla, Creative Director of Ideas Origin Media (IOM) has said that Artificial Intelligence (AI) is meant to be an ally of the creative industry and not a competitor.
He made this statement recently during an exclusive…
The 2023 Stacked December 12 Mega Concerts Through The Eyes Of Tosin Obembe, The Creative Director
Creative Director, Tosin Obembe Opens Up On The Magic Behind Stacked 12 Back-To-Back Mega Concerts of December 2023
Tosin Obembe has cemented himself as a cerebral force when it comes to spearheading complex, large-scale…
We Thrive On Setting Our Goals At Towering Heights, Says Steve Babaeko
Excelling in creative advertising in Nigeria is really a great feat. But slicing across 6 African countries and the Middle East like a hot knife in butter, and winning the coveted Cannes Lions Award for the first time for Nigeria and West…
FIFA Women’s World Cup: How The Media, Brands Can Tap From This Goldmine – Debbie Larry- Izamoje
When it comes to sports development for women, the level of passion exhibited by Debbie Larry-Izamoje, Chief Operating Officer Of Brila Media is beyond the skies. Just as Nigerian fans are eagerly waiting for the world soccer tournament…