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PRCA Appoints Yomi Badejo-Okusanya As West Africa Chair
Public Relations and Communications Association (PRCA), the world’s largest professional PR body has appointed Yomi Badejo-Okusanya as the Chair for West African region to represent its African Network.
The announcement of the…
Easter: Mouka Unveils Luxury Mattress,New Consumer Promotion
Raymond Murphy, MD/CEO, Mouka
Mouka, Nigeria’s manufacturer of branded mattresses, pillows and other bedding products, joins its consumers as they celebrate Easter.
To mark this year’s Easter celebration, the foremost company has…
Access Bank Grows Profit To N126bn
Herbet Wigwe, GMD/CEO, Access Bank
Access Bank Plc has recorded positive results despite a challenging economic and regulatory landscape in 2020. Also, its Profit before tax grew by 13 per cent to N125.9 billion from N111.9 billion,…
How MultiChoice Price Slash Has Lessened The Impact Of Covid-19 On Customers
Not many companies have permeated the personal lives of Nigerians the way MultiChoice has been doing for over two decades of its operation in the country. From sports which has remained in the continued existence of Nigeria; to…
NIPR Releases Guidelines For 2021 Election
The Nigerian Institute of Public Relations (NIPR), in preparation for the forthcoming 2021 election, has released guidelines for the exercise.
The election is slated to hold on 20th May 2021.
A statement signed by the Principal…
Volkswagen’s April Fool’s Stunt Gone Awry: How Brands Can Rein It In Before Losing…
Volkswagen landed itself in a sticky situation this week after its April Fool's stunt went awry. The spoof first came about when the brand intentionally published a press release draft on 29 March about its US division…
HASG Urges FG To Engage Industry in Response To Foreign Media Ad Placement Fine
The Heads of Advertising Sectoral Groups (HASG), a sectoral group made up of integrated marketing communications professionals, has urged the Minister of Information and Culture, Lai Mohammed to engage the industry players and…
Busola Onamusi Joins Vitafoam As Brands And Communications Manager
Busola Onamusi, a renowned brands and marketing communications expert, has joined the services of Vitafoam Nigeria Plc, a manufacturer of mattresses and bedding products, as it new Brands and Communications Manager. Prior to her…
Sony Pictures Partners MTN To Launch ‘Sony One’ App
Sony Pictures Television (“SPT”) has announced the launch of ‘Sony One’ – an app platform developed in association with MTN, the leading ICT company in Nigeria.
Sony One provides a selection of SPT film and television favourites,…
Facebook Launches Global Media Agency Review
Facebook has launched a formal review of its global media agency assignment, the company has confirmed.
The social media giant spends and estimated $700 million on measured media annually. U.S. spending totaled approximately $490…