Advertising

The Enugu State Structures for Signage and Advertisement Agency (ENSSAA) has announced a mandatory ₦150 million advertising permit fee for political parties and candidates participating in the 2026 local government and 2027 general…

In a strategic move aimed at fortifying the impact and growth of Nigeria's marketing communications industry, the Advertising Regulatory Council of Nigeria (ARCON) has officially inducted a new cohort of fellows into its fold.…

…A Look At How Brands Are Changing The ATL Engagement Game "Guinness Nigeria is proving that sustainability and brand visibility can live in perfect harmony. Repurposing or mimicking product forms in public spaces, like a BRT,…

...Advertising Industry 2026 Sector Dynamics and Outlook ...Strategic Imperatives for Marketing and Communications Practitioners ...The place of Traditional Media By Jeremiah Agada, Toyosi Olajide & Chidinma Abaraonye …

A Look At African Creativity Global Stage For decades, African creative advertising agencies operated in relative obscurity on the global stage, their work rarely acknowledged at prestigious international competitions. The…

The Nigerian advertising industry came together in spectacular fashion yesterday, as the Lagos Advertising and Ideas Festival (LAIF) celebrated its landmark 20th edition at the Lagos Marriott Hotel in Ikeja. The glittering awards…

mediareach OMD, the leading media agency network in West and Central Africa, has announced the release of the 2024 edition of the Media Facts Book, an authoritative reference guide that provides comprehensive media and marketing…

The Association of Advertising Agencies of Nigeria (AAAN) has inducted eight new member agencies into its fold, strengthening its position as Nigeria’s oldest and foremost body for advertising and marketing communications…

The Advertising Standards Panel (ASP), the statutory body responsible for vetting and ensuring the compliance of advertisements in Nigeria, has declared its readiness to face industry challenges head-on, even as it reaffirmed its…

The Nigerian advertising industry is mourning the passing of one of its finest veterans, Suleman Omone-Ogie Momoh, who died on May 13, 2025, at the age of 52. His death has left a deep void in the hearts of many colleagues,…