OOH

The World Out of Home Organization (WOO) has launched Version 2.0 of its Global Out-of-Home (OOH) Audience Measurement Guidelines, introducing a significantly updated framework aimed at strengthening audience measurement standards…

Nigeria’s Out-of-Home (OOH) advertising industry is set to enter a new era of data-driven planning and investment as OOH Academy Nigeria has officially commissioned an extensive nationwide audience behaviour and consumer…

…A Look At How Brands Are Changing The ATL Engagement Game "Guinness Nigeria is proving that sustainability and brand visibility can live in perfect harmony. Repurposing or mimicking product forms in public spaces, like a BRT,…

Gideon Adey, WOO Measurement Consultant, will be joined on stage by OOH media leaders, Daewon Kim,CEO & Founder of PODO Media Network from Korea, Ichiro T. Jinnai, President of Hivestack Japan and Elizabeth McIntyre, CEO…

OOH Academy Nigeria has officially opened submissions for entries into the 2025 Location Marketing Awards (LOMA). The awards organisers are inviting agencies, brands, media owners, technology providers, and content creators and…

In a world increasingly dominated by digital media, the Out of Home (OOH) advertising industry continues to stand strong and make its presence felt in the global advertising landscape. The World Out of Home Organization (WOO) has…

Slice Media, a leading provider of Out-of-Home media and communications solutions has announced the appointment of Mobola Akingbala as the company's new Head of Sales. A highly accomplished sales leader with a remarkable track…

Plural Media, one of the leading digital-out-of-home advertising companies in the country has upgraded its Digital Billboard located at the popular Airforce Gate on the ever busy Aba Road in the garden city to a magnificent High…

Outdoor-of-Home (OOH) Practitioners have been urged to understand the laws regulating the profession and work within their frameworks in a bid to grow the industry. This was made known by Barr. CIC Chikwendu , in his presentation as…

From left: Adediran Olajide-Jandor, Lagos State PDP Gubernatorial candidate; Dele Odugbemi, MD, JC Decaux Grace Lake Nigeria and Prince Adedamola Docemo. Managing Director of the State Signage and Advertisement Agency (LASAA), Prince…