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The Outlook on Growing Trends in Digital Marketing that will Rapidly Grow in 2022
By Rikki Agarwal
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch…
The Pandemic Has Destroyed Customer Loyalty, Says Research
By Duncan Macrae
More than a quarter (27.4%) of UK and US consumers now show no brand loyalty at all. This is according to joint research from first-party customer data specialist, Edit, and digital transformation consultancy Kin +…
Branding Vs Advertising: Knowing Differences To Better Align Strategies
Branding and advertising are the major tools used to promote businesses. They help brands to reach and acquire new customers and are also good drivers of sales and profits. For instance, presenting a brand on all platforms can increase…
New FG Policy On Sachet, PET Bottles Set To Send Alcoholic Brands To The Drawing Board
Owners of alcoholic brands packaged in sachets and tiny PETs or glass bottles below 200 milliliters would be rushing back to the drawing board to brew some new survival strategies as the Nigerian government is planning to phase out…