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Analysis
Honorariums, Brown Envelopes & The Reality Of Media Relations In Nigeria
When Is Money Not Just Money?
Very few topics generate as much passionate debate and as much uncomfortable silence as the practice of brown envelope journalism. It's the industry's open secret, the elephant that crowds every…
A Confluence Of Conflicting Judgments: A Review Of The Decision Of Justice Akintayo Aluko Of Federal…
…Through The Lens Of The Decision Of Justice Isah Dashen Of The Federal High Court Lokoja Division
Recent developments in Nigeria's marketing communication and advertising industry, birthed by the enactment of the Advertising…
Of Babaeko’s Call For Nigeria’s Communication Avengers & Trump’s ‘Guns-a-Blazing’ Threat
November 1, 2025,US President, Donald Trump announced via his social media platform, Truth Social, that he was considering military intervention “guns-a-blazing” to “completely wipe out the Islamic terrorists killing Christians in…
Interswitch “Powering Moments That Matter”: 90 Seconds Of Emotive Storytelling,…
There are moments in life that they etch themselves permanently into our consciousness. These are the moments that matter… like when you have made complete payment for your own space, your apartment; when you get that bank alert,…
Ojude Oba 2025 Garners Over 124 Million Global Media Impressions, Says P+ Measurement Report
The 2025 edition of the iconic Ojude Oba Festival has emerged as one of Nigeria’s most impactful cultural events in terms of media performance, with strong local resonance and measurable international interest. A…
Ignorance No Excuse: A Breakdown Of Barrister Odenigbo’s Legal Perspective On Nigeria’s Advertising…
The Advertising Standards Panel (ASP) Stakeholders Forum held yesterday at the Sheba Events Centre, Lagos, provided a comprehensive overview of Nigeria's advertising regulatory framework, with particular emphasis on compliance…
Wema Bank Set To Pay Improved Dividend To Shareholders
For the third straight year, shareholders of Wema Bank Plc, one of Nigeria’s innovative bank are in line to receive bumper dividend payments for the year ended December 31, 2021.
According to online sources, Wema Bank recorded…
From Boomers to Gen Z, All Generations Agree a Negative Customer Experience is Worse Than A Bad…
A survey conducted by TELUS International, a digital customer experience (CX) innovator, indicated that the top reason Americans of all ages would speak poorly about a brand was a negative customer experience, not a poor experience…
The Outlook on Growing Trends in Digital Marketing that will Rapidly Grow in 2022
By Rikki Agarwal
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch…
The Pandemic Has Destroyed Customer Loyalty, Says Research
By Duncan Macrae
More than a quarter (27.4%) of UK and US consumers now show no brand loyalty at all. This is according to joint research from first-party customer data specialist, Edit, and digital transformation consultancy Kin +…