Analysis

…66% of Young Nigerians Use AI for Shopping As Search Paradigm Shifts The era of traditional Search Engine Optimization (SEO) is ending, replaced by a fundamentally new paradigm called Generative Engine Optimization (GEO), as…

…Also Find Top 10 Consumer Spending Priority Nigerian consumers are dramatically raising the bar for brand scrutiny, with attention to details emerging as a critical determinant of spending priorities and brand selection,…

…As Tax Policy Reforms Force Complete Overhaul of Pricing Strategies Across Market Brands face an imperative to completely rethink their pricing strategies as tax policy reforms and shifting economic realities fundamentally…

In what has been described as a dramatic reimagining of the customer experience, salespeople are poised to become the primary drivers of brand loyalty in Nigeria, eclipsing traditional brand attributes as the decisive factor in…

Public Relations isn’t an impulsive or arbitrary practice but a mentally demanding endeavor that requires a ready method, approach, or strategy per brief. A public relations practitioner cannot afford to be out of his depth when a…

…A Look At How Brands Are Changing The ATL Engagement Game "Guinness Nigeria is proving that sustainability and brand visibility can live in perfect harmony. Repurposing or mimicking product forms in public spaces, like a BRT,…

...P+ Measurement Services Releases 2025 Industry Media Reputation Report P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its 2025 Industry Media Reputation Report, revealing…

Over the past few weeks, I have followed the conversations around the Nigeria Tax Act 2025, which took effect on January 1, 2026. Beyond the politics and the controversy surrounding discrepancies between what was passed and what was…

...Advertising Industry 2026 Sector Dynamics and Outlook ...Strategic Imperatives for Marketing and Communications Practitioners ...The place of Traditional Media By Jeremiah Agada, Toyosi Olajide & Chidinma Abaraonye …

-A Sector-By-Sector Analysis based on PwC’s Economic Outlook for 2026 -Global Advertising To Surpass $1 trillion -How Brands Can Capitalize On Digital Momentum While Managing Affordability Pressures By Jeremiah Agada,…