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Opinion
2025 Tax Reforms: What Industry Players & Brands Must Note Before January 2026
As we cruise through the ember months towards 2026, Nigeria’s business players are poised to encounter what would stand out as one of the most revolutionary tax experiences in this part of the business world. The impact would not…
Discovering The Power Of Public Relations
On Wednesday 27, August 2005, the Africa Global Public Relations Week began in Nairobi, Kenya, on a very powerful note. I had the honour of addressing the gathering of brilliant minds from across the world as a Panelist. I told the…
Does Culture Have A Soul?
This is not culture.
Gen Z is not a culture.
Youth is not a culture.
Music is not a culture.
Fashion is not a culture.
Social media is not a culture.
Streetwear is not a culture.
TikTok is not a culture
…
Understanding Failure As A Recipe For Building Lifelong Leadership, Impact And Legacy
Failing is not failure. Have you ever failed at something and felt embarrassed, ashamed, or even unworthy of yourself? You’re not alone. Almost everyone has had such unpleasant experiences at one point or another in their journey.
…
Content Is Not King: A Marketing Reality Check In The Age Of AI
The Word I’m Growing Tired Of
This morning I watched a TED Talk titled What Will Happen to Marketing in the Age of AI by Jessica Apotheker, and the first comment under it said exactly what I’ve been feeling: I’m growing tired…
Why Most Nigerian Brand Campaigns Fail: A Creative Strategy Autopsy
Too many Nigerian brand campaigns look great in presentations but collapse once they meet the real world. Millions are spent, hashtags trend for a day, and then the conversation dies. The truth is that most campaigns are not…
Why Reality TV Is Every Brand’s Playground
Once upon a time, reality TV was dismissed as “guilty pleasure” content - loud, dramatic, and not-so-serious. It was the kind of thing people watched with the volume turned down, half embarrassed to admit they enjoyed it. Marketers…
Investing In Africa’s Creative Infrastructure
Africa is in the middle of a creative renaissance. Our music is filling stadiums across the globe. Our films are getting nominated for major international awards. Our fashion, dance, art, and storytelling are shaping global trends.…
The Troubling ‘Hot Takes’ Of Marketing Thought Leaders About AI
If you've sat in any conversation about business lately, it's difficult to avoid the conversation about AI. So it's natural that there's a mix of optimism, upspoken fear, anxiety, confusion, and resentment for it. These emotions…
Building Bridges In A Polarised World: Sustainability As Unlikely Common Ground
In an age where the world is divided by politics, inequality, ideologies, and a whole lot of issues, it is easy to assume that unity is out of reach. But amid these divisions, sustainability has emerged as one of the few issues…