Browsing Category
Opinion
One Gesture, Four Meanings: What AFCON’s Lumumba Pose Teaches Us About Brand Perception
From left: the martyred Patrice Lumumba of Congo; Congolese Superfan, Michel Nkuka Mboladinga; Algerian forward, Mohamed Amoura and Nigeria's Akor Adams.
It was back in my undergraduate days as a student of journalism in the…
January Is An Opportunity For Brands: 11 Social Media Marketing Ideas
The start of a year is a strategic advantage, as most competitors go silent after the holidays, which lowers noise and gives strategic brands a window to dominate attention.
In a crowded social landscape, audiences are more open…
For Glovo, It’s ‘Ga Fili, Ga Doki’ In Managing Its Many Public Image Crises
Very few global technology brands have enjoyed as steep and promising an ascent in Nigeria’s urban consumer economy as Glovo. Operating in a market defined by youthful demographics, rising digital payments adoption and a…
Tax Isn’t Just Finance’s Problem: Why Comms Leaders Need To Pay Attention Before 2026
As communications leaders, we’re often not in the room when tax laws are drafted but we’re almost always in the room when their impact starts to show up.
From January 2026, Nigeria’s new tax reforms will reshape how…
2026 Global PR Trends And What They Mean For Nigeria, Africa
As I reflect on the direction our industry is heading, one thing is unmistakably clear: 2026 will redefine the practice of Public Relations across the world. We are entering a communications era where strategy must deepen,…
Love In Every Word 2: Love Story, String Of Ads Or Both?
When Love In Every Word (Part 1) swept across YouTube earlier this year, it was more than just a hit; it became a cultural phenomenon. Bam Bam’s Chioma and Uzor Arukwe’s “Odogwu” captured imaginations: grand romantic gestures,…
Sustaining The Future: Nestlé Nigeria Is Winning The Fight for Nutrition &Affordable Food…
Nestlé Nigeria stands boldly among the true heroes making nutrition right not just by selling products, but planting hope on farmlands, in food stalls, and in family kitchens. It is a story of innovation that finds purpose where…
The Afriland Fire, UBA’s Responses & The Delicate Balance Of Crisis Communication
Experts Weigh in on UBA's crisis communication in the aftermath of the Afriland fire.
On what should ordinarily be a normal Tuesday in Lagos, flames engulfed Afriland Towers on Broad Street, Lagos Island turning the somewhat…
How Community-Led PR Is Winning Hearts & Redefining Brand Growth
Brands today operate in a crowded room where everyone is talking at once. From TikTok videos to nonstop press releases, brands are jostling for space, and audiences are tuning out. Mass market public relations campaigns that…
Marketing A Nation: Beyond Stereotypes, Toward Soft Power
In his book Competitive Identity, Simon Anholt, an independent policy advisor who coined the term "nation brand," notes that we often view the world through simplistic clichés. To many, Paris is elegance. Japan is technology.…