Browsing Category
Opinion
Much Ado About Traditional And New Media
There is renewed debate about importance, effectiveness and superiority between traditional and new media. For those of us in media and public relations profession, we see both traditional and new media as platforms essential in…
Thriving In Chaos: Lessons From Marketing In Nigeria’s VUCA Environment
When people ask me what it’s like to work in marketing in Nigeria, I usually smile before answering. The truth is, it’s not for the faint of heart, and trust me, Nigerians are not faint-hearted.
Nigeria is the very definition of…
Brands, Events & History
Sorry brands
Product benefits and USPs alone will no longer be sufficient in making your case for greatness. Repeat them for as long as you will in as many TV and radio commercials as you want.
Brands must now demonstrate…
2025 Tax Reforms: What Industry Players & Brands Must Note Before January 2026
As we cruise through the ember months towards 2026, Nigeria’s business players are poised to encounter what would stand out as one of the most revolutionary tax experiences in this part of the business world. The impact would not…
Discovering The Power Of Public Relations
On Wednesday 27, August 2005, the Africa Global Public Relations Week began in Nairobi, Kenya, on a very powerful note. I had the honour of addressing the gathering of brilliant minds from across the world as a Panelist. I told the…
Does Culture Have A Soul?
This is not culture.
Gen Z is not a culture.
Youth is not a culture.
Music is not a culture.
Fashion is not a culture.
Social media is not a culture.
Streetwear is not a culture.
TikTok is not a culture
…
Building Stronger Communities: How Nestlé Nigeria is Powering Growth from the Ground Up
Across Nigeria, from bustling cities to quiet rural towns, communities are striving to rise above economic hardship and rebuild the foundations of a better tomorrow. Rising inflation, dwindling opportunities, and social inequality have…
Understanding Failure As A Recipe For Building Lifelong Leadership, Impact And Legacy
Failing is not failure. Have you ever failed at something and felt embarrassed, ashamed, or even unworthy of yourself? You’re not alone. Almost everyone has had such unpleasant experiences at one point or another in their journey.
…
Content Is Not King: A Marketing Reality Check In The Age Of AI
The Word I’m Growing Tired Of
This morning I watched a TED Talk titled What Will Happen to Marketing in the Age of AI by Jessica Apotheker, and the first comment under it said exactly what I’ve been feeling: I’m growing tired…
Why Most Nigerian Brand Campaigns Fail: A Creative Strategy Autopsy
Too many Nigerian brand campaigns look great in presentations but collapse once they meet the real world. Millions are spent, hashtags trend for a day, and then the conversation dies. The truth is that most campaigns are not…