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Opinion
Hashtags & The New Frontier Of Social Media PR For Social Change
"It is not just a fight against corruption or brutality; it is a call for justice, human dignity, and accountability. In the digital age, the power of the people, amplified through social media, has become an undeniable force for…
Achieving Peace And Reconciliation In Nigeria : The Public Relations Approach
What is the place of public relations practice when it comes to peace building and national peace? This was the question erudite Professor of economics and elder statesman, Prof. Pat Utomi sought to answer in this piece he…
Nestle’s Resilient Drive For Healthy Nutrition With Cheaper Food Solutions
Across all phases of human life, food, and good nutrition are fundamental to good health, well-being, and quality of living. However, many people around the world lack access to nutritionally adequate and affordable diets, which…
Creativity When Properly Harnessed Can Reshape Perspectives, Influence Culture, Change The World,…
Steve Babaeko, the President of the Nigerian Chapter of the International Advertising Association (IAA) and Group CEO/Chief Creative Officer of X3M Ideas, who has helped create some of the most iconic marketing campaigns in Africa…
Why Environmental Sustainability Remains The Core Of Business Operations At Nestle Nigeria
According to the U.N. Environment Programme, environmental sustainability involves making life choices that ensure an equal, if not better, way of life for future generations. Environmental sustainability aims to improve the…
Strategies For Business Leaders To Serve And Succeed In Adversity
The world today is in flux. The era of predictability is well behind us. We now navigate a world filled with uncertainty, complexity, and ambiguity, where we work on ever-changing currents that can never be experienced the same way…
Beyond Greenwasshing & Bluewashing: ‘Periscoping’ Nestlé Nigeria’s Scorecard On Environmental…
Spotlighting the impact of general waste on the environment has become a clichéd reality, one that the world is sadly getting accustomed to while efforts at managing or intentionally working towards reducing its environmental…
Paris Olympics: Can Visionary Brands Worldwide Exploit This Giant Marketing Window?
Over the years, experts in branding and Marketing have pointed out the strength and huge marketing opportunities that exist around important sporting events like the Olympics.
Delivering a paper some years…
Can Kimberly-Clark’s Exit Shake Up The Sleeping Giant?
The sudden exit of Diageo from Nigeria might not rattle some analysts who may feel it is just a transfer of ownership, but the total exit of Kimberly- Clark is a different kettle of fish. Interestingly, this is not the first…
Inner Drive: A Review & Cinematic Journey To Unpacking inDrive’s “People…
inDrive recently unveiled a powerful new documentary film that takes viewers on an intimate journey on the origins, driving philosophies, and human-centric ethos behind the innovative mobility brand. Titled "Inner Drive", this cinematic…