Opinion

It will not be out of order to congratulate Kemi Omotosho on her appointment as Chief Executive Officer of MultiChoice Nigeria. Her elevation to this pivotal role, effective January 2026, marks not just a personal achievement but a…

In a world where blockbuster budgets like the $150 million splash for Wicked—complete with Starbucks tie-ins and Empire State Building glow-ups—grab headlines, small businesses don't need deep pockets to shine. You can skyrocket…

From Afrobeats to festivals, sports to December revelry, Lagos is showing African cities how to turn cultural vibrancy into economic gold…. The sun hasn't set on Lagos, and it never really does. Even as darkness falls over the…

Last week, one of my former managers called me. After the pleasantries, she said to me, “Sesan, there's something you used to say about advertising and good products.” I wondered why something "I used to say” over 10 years ago would…

As we navigate the threshold of 2026, the Nigerian economic landscape is finally shedding the "survivalist" skin that defined the previous two years. The data from 2025 paints a compelling picture of a nation pivoting toward…

From left: the martyred Patrice Lumumba of Congo; Congolese Superfan, Michel Nkuka Mboladinga; Algerian forward, Mohamed Amoura and Nigeria's Akor Adams. It was back in my undergraduate days as a student of journalism in the…

The start of a year is a strategic advantage, as most competitors go silent after the holidays, which lowers noise and gives strategic brands a window to dominate attention. In a crowded social landscape, audiences are more open…

Very few global technology brands have enjoyed as steep and promising an ascent in Nigeria’s urban consumer economy as Glovo. Operating in a market defined by youthful demographics, rising digital payments adoption and a…

As communications leaders, we’re often not in the room when tax laws are drafted but we’re almost always in the room when their impact starts to show up. From January 2026, Nigeria’s new tax reforms will reshape how…

As I reflect on the direction our industry is heading, one thing is unmistakably clear: 2026 will redefine the practice of Public Relations across the world. We are entering a communications era where strategy must deepen,…